It's cold outside, so you should stop selling real estate...

That's right, it's that time of year again where we blame a lack of business on climate change... Because we all know that temperature is what drives the Real Estate market (obviously). It certainly has nothing to do with the fact that you stopped your marketing pieces back in September, or stopped calling all of your past clients... No no no, it has to be the leaves that are blowing around on the ground... yeah, that's it! Ha ha ha! Ok, sarcasm gets old, I know.

My objective, really, is to point out that so much of our results has to do with our attitude and our actions. It's a funny thing to watch the same agents, every single year, stop their marketing, stop calling, stop everything but breathing right around the fall time! And why do they do this? Because "business dies around this time". What happens when they do this? Their business dies until they pick it back up again, but they continue to blame it on the seasons and the weather (really?). Those of us who maintain our networking and marketing, maintain a steady flow of business, some even see an uptick because so many agents drop out of the game and into hibernation.

As human beings, we are too quick to play the blame game, if it's not the market that's effecting our business, it's the weather and so on. When it comes down to it, people need to buy and sell when it's warm, people need to buy and sell when it's cold, people need to buy and sell in an up market, and people still need to buy and sell in a down market. My question to you is, how are you reaching out to help those people?