At the early part of my career, I used to manage 3 stores and a warehouse for a locally owned children's furniture store called Kid's Quarters. A big part of my job was to work with my staff and to make sure that the displays were kept up with current inventory/styles and to rotate vignettes into the display windows and on the sales floor. While the store is no longer in business in the Seattle area, the experience I gained in merchandising has stayed with me and for the past 6 years has been useful in my real estate business but now re-titled "staging".
We've had a philosophy of providing Concierge Services ever since Team Reba decided to put a focus on listing properties and one of the services we provide to all of our clients, no matter the price point, is staging. We also provide professional photography on each listing as well so that our online and print advertising of any home is top notch.
A good case in point would be a recent 1bd/1ba house in South Park that my colleague, Robin Tomazic, just put on market. The house by itself was not much to look at as the owner made it overly beige and bland. But we added a few things to give it depth, color and a hint as to what a new owner could do with it and we've had strong activity in showings and buyer activity - enough to get a cash offer submitted as of today. This house is listed just under $150,000 in Seattle so you can see that price point is not high (for our area at least).
We've got another redesign of our own coming up soon in the Ballard/Phinney Ridge area soon so I hope to post some "before" and "after" photos of that when it's done.
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