Market Research Analyst for Hire

Market Research Analyst for hire, Kathy Flament, often says that marketing research analysts are like marriage counselors for manufacturers and service providers to solidify relationships with their customers. Market research reveals customers’ needs and how to talk about them in the right way, at the right time, and in a trusted way. First of all, there are basically two kinds of data – primary and secondary – that marketing researchers use to examine market dynamics. For example, to learn about solar energy, Kathy Flament would spend time on the web looking up vendors, installers, technology and pricing. Secondary research then is data collected second-hand or from already published sources.

Market Research Analyst for hire, Kathy Flament, states that primary data comes in two flavors, too. The first is qualitative -- interviews, focus groups, observation, and ethnographies. Participants drive the area of inquiry with their comments or daily routines. The second flavor is quantitative -- measures taken from surveys, products sold, website hits, and other things that can be measured such as size. Respondents reply to questions formulated by Client Company and researchers. You can slice and dice quantitative data by customer type, price sensitivity or compare this year’s performance to last year’s.

Market Research Analyst for hire, Kathy Flament, states that it is good to start with qualitative. It uncovers hidden opportunities and helps reveal mistakes. Take the project about dry erase markers. Clients thought the marker’s best feature was its tip with multiple edges to draw thick or thin lines. Focus group participants cared more about the lack of odor than the tip with multiple angles. So, the manufacturer described new dry erase marker as odorless because they learned of a benefit that was important to customers.

Market Research Analyst for hire, Kathy Flament, is describing market research here in a very cursory way  to let you know about Kathy Flament's profession, tools and uses. She is looking for full-time or project work in the Midatlantic states or New England. Kathy Flament  can be reached via http://www.visualcv.com/kathyflament or cell at 240-678-4080.

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