Special offer

Keller Williams Agents in Pembroke Pines Teach Home Sellers How to Fish

By
Real Estate Agent with Keller Williams

Keller Williams agents in Pembroke Pines teach home sellers how to fish. Here is another pricing technique I use, and probably just as much as the Charles Kimble story,  Keller Williams Agents Price Homes Right in Pembroke Pines in fact I use them many times together on the same appointment, if one story isn't bringing them to reality. I am not sure where I first got this technique to assist sellers in pricing their homes correctly, but I have heard the Howard Brinton Stars use it frequently on his Star Power Club which I subscribed to for many years. Let us all keep Howard and his family in our prayers as he fights his health battles; he has and will continue to be instrumental in so many of our careers.

Many people especially men have some knowledge of fishing and fish finders used on boats. When using it I draw a line which illustrates the water or ocean then a boat, fish hook and line in the water and then show the fish schooling below it, what is important is to demonstrate that fish rarely leave the school and swim up and take the bait, to home sellers that's the Buyer from New York, ever noticed how Floridian sellers think all New Yorkers are dummies and willing to pay more for their home than it is really worth. Well the fish leaving the school is the New Yorker; I say it's not happening. You must get them to drop their hook (price) into the school of buyers, in our market today, that's below the school, so the fish swim into it as they school downward.

When the fish are schooling downward the pro's in real estate prosper, for those of you experiencing a declining market for the first time, how well you teach your sellers how to fish will determine whether you have skinny kids or not.

 

Comments (1)

Nancy Williams
Coldwell Banker Homestead Group Select Professionals - Harrisburg, PA

Thanks for the refresher on this great analogy--you tell it well, and I love the part about Floridians waiting for the New York fish.

Oct 22, 2009 01:02 AM