Sellers MUST be more Aggressive!

Seller's MUST be more Aggressive!  By this statement, I mean ONLY IF you really intend to sell.  Even to Lease, you MUST be on top of the market..actually in front of the market.  Don't get caught watching the REO's and Short Sales get all the offers.  If you cannot compete realistically, then maybe it's better not to list your property at this time.  If you MUST sell and can take the financial hit, then price your property aggressively!

Here's an example on a small scale.  I had two properties listed for lease..took both Listings about two weeks ago.  One Landlord HEARD me.  We priced ourselves to be the best price available, AND we added some bonuses..both for the Tenant's Agent and the Tenant themselves.  The other property, although a killer location as well, wanted to stitch an additional $100/mo on the price/mo. I suggested.  OK. 

Both are leased 17 days later, but the experience for the client that heard me was so much less stressful.  Two full priced offers..they picked the Tenant they preferred.  The other entailed lowball offers, negotiating furniture, back and forth until they lowered their price to my original number and we had a perfect match within 24 hours!  THIS IS NOT UNUSUAL. 

Trust and hear your Realtor.  If you don't think they know their inventory and the area you are looking to buy, sell, or lease in, then don't use them in the first place!  Sellers MUST be aggressive with their List Prices...as well as their Incentives.  If you are behind the market, you will not make a sale.  Remember that your property is competing with REO's and Short Sales.  If you cannot beat or meet those price/sf, you MUST entice Buyers with a lateral move.  Beat that price/sf with amenities and bonuses..be creative!  HEAR YOUR REALTOR.