When evaluating the evolution of a top mortgage planner, there are countless metrics in which to measure their progress, growth and success. Some sales managers claim the metric in mortgage loan origination is, "How do your customers and clients view you?"
However, mortgage trainer Mike Baker disagrees and believes the most important measure is a loan officers ability to close a sale or influence their clients and customers enough to "want to" do business with them.
In short, "you can't influence them unless you can get them in the door!"
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