As If My Blog Wasn't Working Hard Enough Already

After blogging for close to three years, we have developed an extensive library of content on real estate-related articles. Google loves our content and rewards us by ranking us highly for many local real estate terms and neighborhoods.

Our blog works very hard for us, 24 hours a day, 7 days a week, helping consumers learn more about the area, find our home search, promoting our listings, and asking them to contact us for their real estate needs. All of this hard work pays off by helping us connect with people who need help with real estate.

We've also been using our blog as a quick and easy way to put together a e-newsletter to our Sphere of Influence. When I go to compile a new newsletter, I have lots of relevant articles to draw from for content which makes creating a newsletter a breeze, and our contacts love it. I'm always receiving positive comments about our newsletter.

Over the summer, I decided that I'd like to really leverage my blog content and get it to work even harder for us. I wanted buyers and sellers who work with us to feel like we were providing them with the knowledge and resources to make their real estate experience easier. I decided to take our library of blog posts and use them in two additional ways:

1.) Created an Online Relocation/Area Guides on My Website - I have lots of Localism posts about Where to Go and What to Do in Missoula and the surrounding communities that would be helpful for people who want to learn more about the area. Since I wanted to create a "Virtual Relocation Guide" on my website, I put together some information about the area but also provided links to relevant Blog posts about specific restaurants and attractions. Here's our Living in Missoula page on our website.

2.) Created a Communications Plan for Buyers and Sellers - Since we've started in real estate, we have made it a priority to communicate to our clients and prospects on a regular basis. We decided to create communication plans for prospects and sellers and provide information on buying and selling with links to specific articles on our Blog.

So for instance, for a first-time homebuyer we will send a welcome email thanking them for working with us with information about us, our website, a link to our home search tool, and a few blog posts or "Articles". A week later we will send them another note with a link to a few more articles, and so on.

Some examples of posts we send are ones about what they need to apply for a mortgage, $8000 tax credit basics, Why They need a Radon test, Why They should use a Buyer's Agent, etc.

Since we've implemented the Online Relocation Guides and the Communication Plans, we've seen an increase in traffic to our website and our Blog and have found that people are also spending more time on the sites. We've also gotten a lot of positive feedback from our clients.

There are lots of ways to leverage your Blog content and make it work even harder for you. I know ours will be putting in a lot of overtime.

How Others Are Using Their Blogs to Enhance Existing Relationships