This blog post is in response to Bob's challenge (great topic choice, Bob!) to find out what people are doing with their blog content to leverage it and enhance existing client and prospect relationships.
I've been blogging for nearly two years now, and have built up a pretty decent size library of real estate marketing related content. But naturally, there's more I can do with it! A few of the ways that I currently utilize the content I've already created are:
1) Every Monday I send an email out to my database with a recap of the previous weeks' blog posts. I know that not everybody remembers to come and visit the blog regularly, and may not have subscribed to the feed, so this is another way to stay top of mind, get helpful marketing tips right to them, and give them a little personal note on what I'm up to. And by using content I've already put on my blog, this weekly "newsletter" is quick and easy to put together.
2) I've done so many posts on Twitter, and how real estate agents can use it in their marketing, that I decided to put the posts together into a short ebook exclusively on Twitter Essentials. It gets this really specific info into the hands of the people that want it, without them having to search through 2 years worth of blog posts to find it. This makes it easier for them to use, without too much more effort on my part to put it together.
I'm thinking of doing something similar on other topics that I've written about frequently. Any topic in particular YOU'D like?
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