Real Estate Business tools Company Active Rain Corp. announces hiring of marketing executive.

Caleb Mardini will be coming on to take over the role of Chief Marketing Officer. Mardini a Seattle Native says that after co-founding WhyNotown.com he was looking for something new. "When I saw what ActiveRain was doing I was very excited. This is definitely something the industry needs. There was a time when people in the industry connected regularly. ActiveRain enables that to happen again."

The ActiveRain Real Estate Network is a free service. It helps Real Estate professionals to grow their network of contacts within the industry their business through enhancing their online presences. In addition each users profile page is optimized for search engines the network helps users push themselves up for higher rankings. The site has only been live for a limited time and already members are generating business from outside the Network.

In 2000 Mardini co-founded WhyNotOwn.com, the real estate industry’s first truly online real estate brokerage assisting first time homebuyers. Mr. Mardini worked in the early days to develop one of the industry’s first online total client relationship management tools that enabled cooperation between real estate sales people and the mortgage brokers they worked with.

“The real estate industry is rapidly changing right now,” says Mardini. “This is the right time to bring the community together for mutual support and more efficient collaboration.”