Social Media Marketing SEO and ROI with pictures...

Social Media Marketing SEO and ROI with pictures...

By spending just a couple of extra minutes to tweak your picutres, you'll  increase your blogging SEO and ROI.

Most readers will quickly eye scan the pictures on your blog post before reading and they will spend about 70% of their visit time looking at them. Regardless if they read your entire post or not the reader will remember how the picture made them feel longer than the details of what you talked about.

Example...

Fall in the Pacific Northwest is one of my favorite times of the year...
Well I admit, every season here is my favorite, but for different reasons...

This is from my condo deck in Renton, WA 98055 yesterday around 6:00 PM. In a couple of weeks, when all the leaves have fallen I'll have a great view of the valley below.



Autumn in the Pacific Northwest,  Renton WA 98055

I've been running a lot of experiments with pictures lately. I've been exploring the added 'Google Juice' you can create with them. I'm now hosting most of my photo's on Flickr.com and embed the code in my blogs to present them...

I also use the photo as a hyperlink to another location that is mine, or gives the reader added content somewhere else. Google Alerts and StepRep are reporting back to me very quickly that they have found the pictures on Flickr and offer up their descriptions with a link back to the source. Soon after that I get alerts that my blog post has been found and lets me know where, when, and the first couple of sentences of my first paragraph. 



Mt. Rainier from Federal Way, WA 98003

In these two picture samples notice that there is a descripiton below the picture, and the hover (or title) text spells out to the search engines what we're looking at and precisely where it is... This is a very important reinforcement of the local where you live and work.

When the search engines crawl this blog post to index it they will find a lot more here than what you see. Search engines do not know what a picture is, other than it is a picture. Yet pictures are very powerful and by using "ALT" text, a good photo "Description" and "Title" (mouse over), "SRC" (link to photo on Flickr) and "Href" (hyperlink) I am working in concert with the search engines to help them index me more dynamically.

It's not just that I wrote about something and here's the link to it. The pictures themselves and the information they carry, (along with the text in your well written blog), are all working together and handing the search engine the information it uses to index and rank your content. The Alerts and StepRep find the pictures via my blog post and as content on Flickr. 

This helps to take some of the quess work out of the indexing process by helping it to organize your information relevant to the way people search. It creates synergy for your posting because there are now multiple well defined reference points that reinforce your post. By spending just a couple of extra minutes to tweak your picutres, you'll  increase your blogging SEO and ROI.


René Fabre is well known for his innovative marketing programs. He is a sought after speaker and motivator known for his knowledge, keen interest, and insightful approach to contemporary marketing ideas and technologies. His obvious passion for the subject is well known and contagious. He frequently gives workshops and round table conversations on Internet Marketing, Social Media Marketing, and Lead Generation.