How To Launch Your Listings Through Twitter

If you have read my previous posts, you know that retweeting is a way to share informative links, photos, listings, blogs, or any other content that you think other followers may benefit from. In the real estate industry, however, you want to be known for creating great content as well as sharing it with other real estate professional and clients.

Here are some detailed tips on how to properly construct a tweet that will be shared rather than skimmed over, and keep your listings sailing through cyberspace:

1. Always include a link. Using shortening websites like bit.ly or ow.ly to make room for an assertion like:

“Upper East Side Home-Once in a Lifetime XXX.bit.ly”

2. Don’t waste space. You have 140 characters to create a beautiful description of your real estate listing, but that’s what your link is for. It will only take nanoseconds for someone to consider whether or not they are going to click your link let alone pass it on. Short tweets leave room for other people to insert their comments. Doing so will only lend more intrigue and credibility to your original posting. Here’s an example:

“RT@AreaProRealty AMAZING Property! Upper East Side Home-Once in a Lifetime XXXbit.ly”

3. When you are retweeting, make an addition, don’t just forward. Say something original, even if it means making some adjustments in grammar or punctuation to the original tweet in order to insert your thoughts. Remember, you’re trying to attract attention to your brokerage by sharing other people’s content, so include your mark as well.

4. Never have your brokerage’s information more than one click away. The reason you are on Twitter, after all, is to promote your brokerage and grow your business.

With social media marketing progressing at the speed of light, you either have to hitchhike to keep up, or have your own vehicle to set the pace. Area Pro Realty has a set the land speed record in strategic social networking for real estate. And we’re about to go airborne.

As the Strategic Social Networking Specialist for Area Pro Realty, I help our Real Estate Franchise owners learn, implement, and perfect marketing a Realty Franchise via social networks. If you are operating a brokerage, and want more support, expert advice, better technology, and more business, contact us today about a opening a Real Estate Brokerage Franchise with the most technologically advanced real estate company in the world, Area Pro Realty.

Do you have any great tips on Twitter for real estate professionals? If so, we would love to hear from you.

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