Imagine your listing is a can of corn.  Buyers are coming down the aisle (the MLS) looking for this product.  They know they want corn, but aren't sure what kind to buy.  So how will they decide?

First, they will look at the packaging (curb appeal).  If that pleases them, they will look at the price. If it does not break their budget they will decide to pick it up and inspect further (schedule a showing).

But what happens if they pick it up and it is dented?  They will put it back and move on to the next can.  And so will every potential buyer after that until it has been pushed to the back of the shelf to languish away, unsellable.

What makes your listing a dented can? Lots of things:

1. Outdated decor and fixtures - the closer a can is to its expiration date the harder it is to sell.
2. Disrepair and neglect - Rusty can, anyone?
3. Dirt - Who wants a can covered in schmutz?
4. Clutter - okay, I don't know how to compare this to a can, but you get the picture, right?
5. Vacant - It's as if the label is missing.  Someone may have written corn on the can with a sharpie, but they have to trust that the corn is actually in there.  Will they?

So what happens to these cans?  Well, if they are lucky a smart stock boy (Realtor, sorry that is where you fit into this analogy) will place it in the reduced aisle where someone looking for a great deal will be willing to take the risk.  Is there any other choice?

Of course there is!  Unlike that stock boy, youcan undent your can. 

Stagers straighten out dented cans every day. We guide sellers through the process of preparing their homes for sale so that they are not passed over for a more attractive model.  We also help them to realize their full equity potential by assisting them in effectively updating their homes if necessary.

Not so interested in selling your listings at a reduced price and therefore reducing your commission?  Add a stager to your team and make sure all of your listings look their best.

If you are in the Northwest Indiana area, contact Details Staging and Redesign. We Stage, You Sell.