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Examples Of How To Use Your Blog To Create & Enhance Business Relationships.

Bob Stewart announced a new ActiveRain Challenge on Thursday called Using Your Blog To Enhance Existing Relationships. The purpose of the Challenge is exactly what it says but please follow the link to get all the details.

My purpose for blogging is to provide information and to better educate Home Buyers as well as to keep Realtors that follow my blog. I have taken many of my blogs and created packets as well as flyers that I give to my clients and Realtors whom I call on.

Examples of blogs that I have created packets for my Borrowers are:

First Time Homebuyer Seminars.....Part #1.

First Time Homebuyer Seminars.....Part #2.

First Time Homebuyers Seminars.....Part #3

First Time Homebuyer Seminars.....Part #4

Major Impact on Credit Scores (edit/delete)

Credit Scores Where Did They Come From & What Are They???

Why Are Credit Scores Different Between Credit Reports & Reporting Agencies???

Most of my business comes from Realtors who refer me to their Buyers, so a major part of my work week is to stop by Realtor Offices and provide them with information on loan programs like FHA, CHFA, VA, and USDA Mortgages.

FHA The Main Loan Program In Connecticut!!!
FHA & CHFA Condo Lists
PMI Changes Making FHA and VA Much More Go To Loan Products
FHA Condominium Approvals
HUD Website Great Resource For Homebuyers

CHFA Not For Just First Time Homebuyers.
New Tax Credit .................... Connecticut Housing Finace Authority (CHFA)
CHFA ................ Federal Recapture Tax

VA Mortgages

USDA Loan Program
USDA Loan Program ........... Part II
FHA Appraisals

I also provide flyers that Realtors use and make part of their Open House Packets. Lately many of the Realtors that I partner with have also started to include these flyers as part of the material that they leave at each of their listings. My most popular flyer that Realtors request is the I wrote the following blog about.

Open Houses Not Just For Realtors...A Great Marketing Tool For Loan Officers Also!!!

There are many blogs that I have written, that I have then converted to into material that I hand out to my Borrowers and Realtor partners, such as resent blogs that I have written on FHA Condo Approval changes. I see a major part of my job as a Loan Officer keeping the public and especially the Realtors that I partner with, informed of many industry changes that we are experiencing these days. Writing a blog and then using the blog to create flyers to hand out to my Borrowers, and Realtor Partners, is a great way for me to do that, and I would encourage others to do the same.

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Info about the author:

George Souto is a Loan Officer who can assist you with all your FHA, CHFA, andConventional mortgage needs in Connecticut. George resides in Middlesex County which includes Middletown, Middlefield, Durham, Cromwell, Portland, Higganum, Haddam, East Haddam, Chester, Deep River, and Essex. George can be contacted at (860) 573-1308 or

Posted by George Souto on 10/24/2009 03:10 PM

Comments (23)

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Originally posted at: George's Blog: Examples Of How To Use Your Blog To Create & Enhance Business Relationships.

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23 Comments on Examples Of How To Use Your Blog To Create & Enhance Business Relationships.

OCT

George,

That's alot of great work.

I think I'd reduce it to PDF files then burn CD's I'd customize them for my referring REALTORS by custom labeling. I use a "Light Scrib" system. I might even start each CD with a video of myself and the agent!

These cost me about $1.00 each. Once loaded I run the program in the background while I'm doing some thing else.

Bill

George, That is really great stuff. I followed your links, wow you get hundreds os comments on some of those blogs. I never thought to put them in a packet. You always have great info to share. Thanks so much. Have a great day to a great blogging Loan Officer!! :)

George you have me remembering the wealth of information you have written here. You are now an official "author" and can place these writings in a binder! Before Active Rain, you had no idea you'd get to this did you? Neither did we. Thanks for sharing the link. I will go read it! Have a great weekend!

George,

This challenge entry sure is on its way to a maximum reward. Looks like I'm going to do something for it as well and see what happens.

George - you are clearly making the most of your posts on ActiveRain. Consumers are luicky to have someone as knowledgeable as you to guide them in obtaining the right mortgage for their new home.

Jeff

Bill those are great ideas and something that can easily do. Thank you for suggesting that.

Debbie, I started on ActiceRain in September of 2006, so I have had a lot of time to write and compile these blogs and others that I could have listed as well. You are well on your way to compiling some great blogs yourself, and I look forward to reading each of them.

Diane you are right I not only did not have an idea that I would put all this together as well as not having a clue as to what I was doing at first :)

Esko, you have some really good blogs that you have written, it is time to package them and utilize them.

Jeff, the blogs have certainly proven to be a useful tool in putting other materials together.

George -- who is that guy???? I think you have done a great job with your blogs and putting together a lot of useful information for the consumer and the real estate agents. Nice job.

George,

I love the Realtor open house packets. You are a thoughtful person.

I was beginning to think you were on vacation again!

Ann

Wonderful George! Yup ...it's these types of posts that enhance our business...creating packets of information for the buyers are a great way to educate and show you know your stuff!

OCT

Hi George, we were wondering how you had time to put this 5000 point blog together when the Yankee's still need your support.

Great post by the way.

George,When it comes to up-to-date information, I can always rely on your for accuracy. Good luck on getting the 5,000 points.

valerie osterhoudt

Joan thank you :)

Ann no, no more vacations, just been working like crazy.

Sally putting the info into a blog first makes it easy to then create the material that I hand out.

Al and Peggy my Yankees got rained out yesterday so that got me a little time :)

Valerie, I try my best to keep the Realtors that I work with up to date, and you are usually one of my first stops.

George,

Working like crazy can be a good thing as long as you get paid eventually...

Ann

OCT

George You have been such a resource here, I know your borrowers are thrilled with the packets you send out.

George: Thank you. Those are great ideas. I may have to start printing out and distributing my blog. Thanks again!

George - Really great ideas! Love the client packet idea, I may just may use that one and tweak them for my market and style. Thx for the inspiration.

Ann this is the type of busy that I get paid :) :)

Jennifer, it has come in handy.

Paul I am glad that I could be the source of an idea.

Donne I would be interested in hearing how it ends up working for you, good luck.

George, You provide some great information both to consumers and to us REALTORS!!

George, I can't believe I missed this, good thing I am snooping around at other entries, LOL. Great stuff, and I refer to your posts many times when I have a question that I don't feel comfortable bugging you about! Plus you have such great info here, it is awesome!

I confess, compared to you AR pros, my efforts at present are weak, but even I have been using my posts with clients and prospective clients. But my ideas are growing and growing daily!

Great post!

Marchel, thank you and I am happy that you found this useful.

Andrea, you are doing great, and your blogs are ALWAYS worth reading.

NOV

George,

I missed this post when you did it. Isn't it wonderful that our blog posts are all together and I can just scroll down through them and find things in yours that I want to read

AND now this... amazing..

I have got to go check out all of your links.

You have the greatest info on mortgages that licensees can share with their clients and hopefully it will come back to you with additional clients also.

A great and wonderful job!

NOV

Judi, thank you for the kind words, and for re-blogging this blog.

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