Most of you have been forced to reduce your marketing budgets and perhaps cut some of the activities that seemed to work in the past.  The flaw here is, "Did they really work or was it just the market conditions?".   In past markets you may not have had to seek out motivated clients.   Long term activities and marketing made the phone ring.  However, in today's market, the motivation to buy or sell may have disappeared.

If you are to remain in business and be poised for the upturn you must convert your activities to prospecting with minimum efforts in marketing.  You need clients now and you have fewer dollars to throw into these activities.  It all starts with your budget.

•·         Be honest with your anticipated earnings.

•·         Search for ways to attract both buyers and sellers.

•·         Investigate FREE ways market your business (such as Active Rain)

•·         Seek and capture new opportunities.

•·         Hold onto those "future prospects" by staying in touch with them.

The change is coming.  Will you be ready or will you spend your way out of business?