These are troubled times, true. But does that mean we will value our time any less?

When is a prospective buyer NOT a client?

SCENARIOS

  • WE WANT TO SEE A PROPERTY NOW. Prospect calls at 1 pm, and want you to show a property in a few minutes because they're standing in front of a property they'd like to see it. 
    • You ask how they heard about it, and they say they received an email notice from another agent.
    • You ask why not have that agent show it to them. They say they don't have a relationship with that agent, and just gets these notices
    • You ask if they're pre-approved, they say yes. But hesitate when you ask by whom?
    • You tell them you're not available at this time, or that the property needs 24 hours notice. So you ask to call or email them to set up another time. They'll give you a phone number, but won't give the email. Or they'll give you an email, but not a phone number. Or they say they're only available today.

 

  • WE WANT INFORMATION NOW. Prospect calls about a property and would like more information.
    • You ask the usual questions, including whether or not they'r working with an agent. They say yes, they have an agent, but he's out of town, or busy at the moment, or they don't want to bother him. HUH?

 

  • DO YOU HAVE A LIST OF HOMES FOR SALE? Prospect walks in during your floor time and wants to see a list of all homes for sale.
    • You tell them that home prices range from $200K to $1.5M in your town. So what budget range are they looking at? Blank look.
    • Or they tell you they'll know it when they see it. 
    • You tell them you'll be happy to print information on certain properties but you'd like them to sit down with you to go over their requirements. They say they can't stay, or that someone is waiting in the car.
    • You ask to get their name, number, email address so that  you can alert them via email notification. They wlll give you some, but not all the information you request.

 

  • YOU GIVE REGULAR UPDATES BUT....So you got the critical information. You know what they're looking for. You even managed to show them a few properties. You regularly communicate via voice mail and email. You even send notes from time to time. For a while, they were gung-ho about the search....and then it happened.
    • They tell you they've postponed looking for a while. or worse,
    • They don't return your calls or emails

In my opinion, if a prospect isn't willing to spend the time, or give you critical information about themselves inspite of your efforts to build rapport, then this isn't a client.

NEXT!

 

 

 

 
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8 Comments on When is a prospective buyer not a client?

OCT
25
Outside Blog

Good job, when I first got into the business I was told to get rid of the none buyers quickly.

12:07am • #1
Outside Blog

This was a great article pointing out that your time is valuable.  I agree.  Anyone not willing to offer information is not someone you shoulod rush out to work with until they get real.  I wouldl also be concerned about your safety when someone tries to move too fast. I think your instincts are right on with the situations you described in yoiur blog. 

12:10am • #2
1 Featured Post Outside Blog

Hi Pacita-  You are so right about these "Buyers"  Steve and I are at a point in our business where we'd rather enjoy our time than waste it!  --Sara

12:36am • #3
1 Featured Post Localism Sponsor

I want to work with buyers not suspects.  I read another article with a good tip to add to my buyers presentation today and it gos like this:  Mr. & Mrs Buyer, everything I do in myReal Estate is in writing and this is NO exception so please understand we need to sit and so I can get some information from you first.

12:36am • #4
191,537 Points 19 Featured Posts Localism Sponsor Outside Blog Hit Router

Tim --- in any sales profession, we all have to remind ourselves to do a better job of qualifying our prospects (but we also have to avoid the pitfall of pre-judging)

Guy --- and safety should be foremost in anyone's mind. I am not inclined to show property to someone whom I have not met, who doesn't want to give information that I can check out, who doesn't want to give me the courtesy of a meeting.

Sara --- when I am with qualified prospects, I enjoy the time I spend with them. But non-qualified prospects? Nah!

June --- as women, we owe it to ourselves to be even more careful in qualifying our prospects. In our office, we try to look out for each other, If a new prospect calls/walks in and do meet with a female agent, one of us would ask to photocopy the prospect's drivers license before the agent shows property.

1:01am • #5
135,802 Points

Pacita:  I see so many agents "chasing" prospects.  You are so right ... next!  If a client is not going to engage in building a relationship ... they likely never will be a client. 

10:16am • #6
191,537 Points 19 Featured Posts Localism Sponsor Outside Blog Hit Router

Kathleen -- I have to remind myself to prequalify my clients. Gotta devote the time and energy to the ones who are serious and aren't just looky-loos.

11:33am • #7
134,738 Points 1 Featured Post

Pacita - You're right, none of these scenarios depicts real clients - they're all prospects.  For me, they don't become a client until I have a fully executed mortgage application and I have fully pre-approved them, until then, they are just prospects.

1:01pm • #8

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Pacita Dimacali - e-PRO, SRES, CDPE, MBA East Bay, North CA real estate

Alameda, CA

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Gallagher & Lindsey

Address: 2424 Central Avenue, Alameda, CA, 94501

Office Phone: (510) 748-1148

Cell Phone: (510) 205-2992

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