Or.......How do I reach out and market myself to my current customers and prospects through my Blog? ....Gee I caught this contest right in the nick of time! Another one of Bob Stewart's Doozies! :- Check it out.......Using Your Blog To Enhance Existing Relationships.
The challenge is to stay top-of-mind with former clients, so that when there is a need, I'm the one that gets the call. So blogging is the perfect way to move beyond the usual free calendars, magnetic stickers and cookie-cutter "home tips".
Unless I can provide specific value to the specific people in my network, the likelihood is that when they come across a lead, they won't pass it on to me - assuming they even remember my name! :-)
The end-goal of networking is to connect, and then ultimately benefit from, these individual relationships. So it's all about "Give to get!"
As I Write my posts I think about which of my client's the post might be of interest to? It can be as simple as writing, "Pat, thought this would be of interest." They appreciate it because it clearly isn't a bulk communication or a mail-merge, and I was thinking of them as individuals. I like the idea that I might be adding value to their day!
What else do I do with and through myBlog to Enhance my Existing Relationships?
*I have a link to my Active Rain Blog on my Business Cards; and my signature at the end of all my e-mails...this way my Current customers and Prospects can keep tabs on me by following my Blog!
*I have all my Posts Twittered and on Facebook - this way I'm going to them without them having to come to me!
*My "Blog Tab" on my Website Opens Up to my Active Rain blog;
*I keep my family and friends updated about the events in my life - whether it be my Daughter's college experiences or upcoming pro fights - through my blog. Each time they see one of my posts - attached to it is my 'real estate services' invitation! Now which one of us hasn't had a friend or relative use another Realtor - because they forgot this was what you did for a living? - well its another Warm Reminder!
*Who doesn't have a hour - a day - a weekend - when they don't know what to do with themselves? I posted a series of Things to Do in Chilliwack - that to date continues to be one of my greatest 'hit' machines. I like to have them associate me with 'fun' times and as a 'go to source' for more then just Real Estate!
1-10 of 110 Things to Do in Chilliwack and the Surrounding Area
21-35 of 110 Things to Do in Chilliwack & the Surrounding Area
36-50 of 110 Things to Do in Chilliwack - Part Four
51-75 of 110 Things to Do in Chilliwack & the Surrounding Area - Part 5 in the Series
76-90 of 110 Things to do in Chilliwack, B.C. & the Surrounding Area - Part 6
91-110 of 110 Things toDo in Chilliwack, B.C. & the Surrounding Area
Ever lived in a community for so long and yet never explored it like a tourist? I invite them to be one!
Your Top 5 Best Bets for Things to Do in Chilliwack & The Surrounding Area, B.C. this Summer
Othello-Quintette Tunnels - Hope - B.C. - Journey Through the Old Kettle Valley Railway Tunnels (LOCALISM FEATURED
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How do I let them know that I have my finger on the pulse of the local business community? ~
Historic Downtown Chilliwack - B.C. - The Button Box - Victorian Decor, Antiques and Gifts
The BookMan - in Historic Downtown Chilliwack - B.C. - The Pied Piper of Books-
And where the Bookman added me to there website and thanked me for writing about them! The Bookman Website Media Page
Marion's Dressing Room - A Unique Vintage, Designer & Resale Clothing Boutique - Chilliwack, B.C. (LOCALISM FEATURED)
How do I contribute information about potential Real Estate Needs?
Interested in Purchasing Recreational Property in BC? Maps the Little known Resource!
Get Your House Ready to Show Buyers... The Time to Buy is NOW
Garrison Crossing - the Former Canadian Forces Base, Sardis - Chilliwack, B.C. - Where the Past Meets the Future
How do I let them know that although I'm a Realtor I'm also Human?
Is Your Real Estate Career Like a Roller Coaster Ride?
How do I connect with Clients and Prospects by sharing personal moments?
Why Blackberries are My Favorites? - No not the PDA/Telephone Type.........But And How I got my first Client through Active Rain....My Blackberry Update ...
The opportunities are endless!
If you or someone you know is thinking of Buying or Selling property in Chilliwack, Hope, Abbotsford, Langley or anywhere in the Fraser Valley Area of B.C. - or if you would like more information please give Liz Moras of Landmark Realty Chilliwack a call at- 604-799-0459 or e-mail at lizmoras@gmail.com.
Copyright © 2009 By Liz Moras, All Rights Reserved. All photos by Liz Moras ( except the one's I'm in!). All information provided by this author is only an opinion, it is not guaranteed, may be based on information collected from several sources, and may be time sensitive. It is not necessarily representative of the opinions of Landmark Realty Chwk. Ltd.. Animations by Sevenoaks Art
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Obviously something is working when you have numerous contacts and comments. It must be the having fun thing. It is always nice when you can fun and work.