A thought crossed my mind tonight as I was previewing a home that will come on the market shortly. What makes a home seller in this price range (385,000) want to hire me more than any of the other Realtors in the area?
She has told me a few reasons why she is inviting me to look at the home and give her my opinion. One is that I know the difference between a tract home and a custom. I know you might be saying, Well DUH, but how often do we pull up Comps in the area and look at square footage and lot size and leave it at that? This home has an Onyx and Marble Fireplace, Concrete Desk and Kitchen Countertops, Birch Cabinetry, and a decorators touch everywhere you look. From the flooring to the ceiling you can tell nothing was "standard". Yet she has had other Real Estate Agents come by and tell her to just sell it for what they owe, because there's no use marketing something like that in our Rural community.
I told her my marketing plan, some of which include using a professional photographer to take pictures, staging it, and letting it be seen only by appointment. My internet marketing plan she was impressed with (you didn't think I would give that away here did you?) and she is interested in getting it listed after a few more projects are done to it. But she wants someone with enthusiasm for her house, that even though she wants to move on, will love this house as much as she does. Do you blame her? If a Realtor isn't excited about the product they are selling, how can a future homebuyer be?
I would love to hear your thoughts on why your clients picked YOU, and how you show this to your future clients also.
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