The hallmark of a strong marketing campaign is a slogan that sticks with you. Honda's new marketing campaign, 'Everyone knows someone who loves a Honda,' is one such campaign. Every time I hear one of the commercials or see one of the ads, I think of people I know who have Hondas. There is a lot of truth in the campaign; Honda owners are a loyal bunch!
I had some friends over this week for a get together. The group was all women and I co-hosted the event with two girlfriends. During the party, no less than 2 people mentioned to me that they had an ongoing social relationship with their real estate agent. Being a Realtor, I am used to hearing these confessions; friends want to make it clear why they might use someone else for a future transaction. I never begrudge them this relationship--I hope that my clients are equally as loyal.
The truth is that I hope all of my friends have a Realtor that they know and trust. Of course, in a perfect world it would be me, but in this profession, a little bit of a thick skin is a necessity. If it hasn't happened to you yet, one day you will find out that a very good friend of yours bought or sold a house without even mentioning it to you. It may sting a bit..after all, you will feel that you could have done the best job for them. At the end of the day, what is most important is that anyone who buys or sells real estate has solid representation.
I know plenty of colleagues who are very good at what they do and would provide exceptional representation for their clients. I hope that all my friends can honestly say, 'Everyone knows someone who loves their Realtor!'
And if they can't, I am always looking for new clients....
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