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One of the most intriguing networking strategies for Realtors has yet to be truly leveraged here in Northern California. The idea is simple: Realtors should seek partnerships with employment agencies and individual headhunters as their next referral niche. At the same time, employment agencies and their individual headhunters should be targeting successful relocation agents for referral opportunities

Benefits of Networking with Employment Agencies

  • Lead Generation: employment agencies deal with job loss which often results in a necessary quick sale of primary property, investment property, or vacation home sales
  • Partnership: Realtors who partner with employment agencies could have an added value over their competition if they are privy to jobs, the hidden job market, and can guide people to those positions
  • Value Add: relocation agents could market their services with the special value add of  employment information via their employment agency partnerships. They become the go-to source of employment information for their region or niche. Ex: Silicon Valley would be a prime place for an aggressive agent to become a go-to source of employment information
  • Employment Agency Associations: by networking with employment agencies the possibility of involvement into employment agency associations could accelerate the referral process
  • Speaking Engagements: joining or being invited to speak at Employment Agency Associations would provide more opportunities to broadcast your business to a new audience
 
Post is included in group: The Optimist
Post is included in group: Realtors®
Post is included in group: Real Estate Rookie
Post is included in group: Northern California Real Estate Professionals
Post is included in group: More Referrals: Strategies & Tips on Getting More Referrals

2 Comments on Realtor Networking Strategy: Foster Relationships With Employment Agencies

OCT
25

Nice article - never even thought of connecting to these agencies!

-Doug

12:56pm • #1
OCT
26
102,553 Points 1 Featured Post

Hi Doug,

I believe that this would be a prime time for a motivated agent to really partner with a successful employment agency. Employment agencies need lead generation and relo couples often have one spouse with an offer and the other looking for work. It seems like a natural fit. Thanks for the commnet.

dean

11:40am • #2

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Dean Guadagni

San Rafael, CA

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Inner Architect; Inner Architect Media

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Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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