CyberStar® Ira Serkes of Berkeley, CA asked the following question on private CyberStar® Google Group: "You or someone you know dominates a real estate neighborhood or community. How did you/they do it?"

"We had lots of great replies from our members.  I'll share this one from CyberStar® Dave Robison ("Utah Dave") of Robison & Company Real Estate, Salt Lake City, UT.  Dave is a unique talent who approaches his business like a busines.  Take the time to examine his Web site with its unique features here. 

Here is Dave's reply to Ira's post:

"We dominate a neighborhood called Daybreak here.  How did we do it? 

• We got involved in the community by volunteering there.  We donated time, my moving trucks and money to the community. 
  
• We sent post cards to the community monthly for the first couple of years.
  
• We have a presence in all community newsletters. 
  
• We created a Web site specifically for homes for sale in the community. 
  
• Lived there! (Yes, we know a ton of people from living there.) 
  
• We focus on Neighborhood Tours.  An awesome tool, it is our version of open houses that creates excitement and shows we dominate the neighborhood. 

Of course we don't get everything in there, but people believe we dominate the market there because they always see us.  Although we dominate it, we don't act like we do.  We have a sense of gratitude, and we try to work well with everybody else.  We don't go in for bragging about our being the best agent there.  No bashing other REALTORS® in there.   We are simply grateful, and we try to be kind and generous to all.  One example: we take other agents on our Daybreak tours, take other agents clients and let them have prizes etc.).  It's about creating goodwill." 

Success in real estate isn't that difficult if you do what successful agents do.  Dave is definitely successful, so I hope you'll follow his lead! 

BTW: Dave wrote on the business advantage he gets from the "Crystal Ball" feature of his site....you'll see it on his home page...in my eBook, "Digital Essentials for Today's Agent."  It's one of 228 great tips from my CyberStars® on using today's technology the right way.  You can see more about the book here.

It's a great day here on the lake in Reston...hope it's a great day wherever you are, too!