Hope you had an enjoyable, relaxing weekend, folks. It's been cold in Chicago - but at least we got to see a bit of sunlight. Truth be told, however - Tom Skilling, the famous WGN TV Chicago Weatherman, says the clouds will be back soon, and for the rest of the week! Booooo!
It seems a bit curious to me when my wife and I go to parties, and folks start talking about what line of work they are in. The engineers, the lawyers, the doctors and accountants around the table seem a little proud of what they do.
Many Professional Salespeople, however, are a bit low key. Answering a little sheepishly. Perhaps a little embarrassed. Intimidated!
Kind of like what they do requires no skill, while the other professionals have finely-honed, learned skills.
Perhaps, in their minds, their hearing their friends think out loud, "Selling! I don't sell! I have a skill! Specialized training! I am a true PROFESSIONAL!"
If you've sold for a while, you know that is BUNK! Selling takes its own set of specialized skills, and often comes with a negative pre-disposition built in. In most situations, it is HARD, MIND-NUMBING WORK, and the good compensation the best of us earn does not provide complete comfort!
Consider an imaginary group of six professionals sitting in chairs at one side of a room. A doctor. An engineer. An attorney. A minister or priest. A CPA. And, lastly, a Professional Salesperson.
Most in the room would conjure all sort of top-of-mind images for the other professionals. Educated. Details-oriented. A shrewd business person. A trusted adviser. A numbers wizard.
But, that Professional SALESPERSON?
Only out to make a buck! Nothing special here!
Until you realize . . . EVERYONE SELLS! And I mean everyone!
The Doctor, selling you a course of treatment you are unsure about. The Attorney, not only to the judge and jury, but to the often-afraid and skeptical client. The religious leader - on morality, purity of thought, and compassion for your fellow man. The CPA - espousing the most profitable, but wholly legal, course of action among several options.
Do you have a SPOUSE? Most people our age do!
How did you get her (or him) to marry you! Likely, it wasn't because of your looks and charm alone. C'mon . . . a bit of good ole' salesmanship was involved here, wasn't it? Be honest!
So, if EVERYONE has to sell, EVERYDAY - why is it that Trained Sales Professionals often have such a bad rep? Makes no sense!
Inquiring minds want to know, as they used to say! Please share your thoughts!
DEAN & DEAN'S TEAM CHICAGO
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