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How I Use My Blog To Help Clients, Potential Clients, and Readers In General...

By
Real Estate Agent with Keller Williams Indy Metro Northeast

Bob Stewart recently challenged us to write a post explaining how we've actually used our blog to enhance our relationships with our clients....For me, there is a specific post that immediately came to mind for this challenge.

Earlier this year, there was so much chatter about the tax credit, I felt compelled to write a post of my own regarding information I felt was important for people, in general, to know.  I wanted my post to be informative so people that were first time homebuyers would understand it wasn't a simple matter of buy a house, get $8,000...

After writing the post, I didn't really do much with it as far as my clients go, until I had a "DUH" or "AHA" moment and realized "Hello Chanda, you should be sending this info to your first time homebuyers!"  I began with a client that had just closed the purchase of her first home.  I sent her a link to my post, in addition to the IRS link explaining how to amend a tax return.  She was grateful for the information provided and I believe this along with making her experience as informative and easy-going as possible is a big part of why she sent me so many referrals.

I then decided I'd start using this post to help answer questions of those asking questions in various forums I participate in.  Although they may not live in my area, I was able to provide them with information that was useful in helping to determine whether or not they qualify for the credit and where to go to get the form.  Again, I've been the recipient of quite a few "Thank yous" since providing this information.

I recently worked with another first time homebuyer and after the transaction closed I sent her the link to my post explaining the credit and the link to amend her taxes.  Again, another very happy client that has something to refer to when she has questions regarding this year's tax credit.

All in all, I think this was one of my best and most informative posts because it provides information I can pass on to my clients in addition to something for the rest of the first time buyers out there to reference as well.

To sum it all up, this isn't the only post I've used to provide information.  When clients/potential clients ask about something I know I've written a post about or if they inform me that this is their first purchase there a few different posts that I send the links to.  It gives them the ability to take the information in at their own pace and ask questions when they are ready.

Here are a few of the posts that my clients (and other homebuyers and sellers) may find useful:

Buying a Home
8 Things to Consider When Buying a Home
Answers To: How Much Money Is Needed To Buy A Home?
How the HUD Bidding Process Works
Pre-Qualification vs. Pre-Approval, Which is better?

Selling Your Home
Should You Sell Your Home Before Buying a New One?

 

Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ
EXPERIENCE & INTEGRITY - WE TAKE THE HIGH ROAD

Good article. We learn a lot from posts on Active Rain. Thanks.

Oct 26, 2009 02:35 AM
Lori Mode
The Mode Real Estate Group - Elk Grove, CA
Real Estate Made Simple

Chanda - great idea...you have given me another way to use my blog posts.  Thank you!

Oct 26, 2009 02:39 AM
Jane Cross
Homes By Cross serving Charlotte NC Real Estate Needs - Charlotte, NC

Chanda, those buyer posts are very good as is the selling post. When you send one link out, do you keep the other links at the signature part of the email, so they can dig deeper, like you have it listed in this post

Oct 26, 2009 03:06 AM
Chanda Barrick
Keller Williams Indy Metro Northeast - Indianapolis, IN
in referral

Thanks Edward, Celia, lori, and Bruce.  :)

Jane, I usually send them an email with whichever links I feel apply to their situation.  That's a good idea though.  I could create a signature for the First Time Homebuyer, a Seller, etc. and append whichever signature applies to the individual I'm working with...Thanks for the suggestion!

Chanda panda

Oct 26, 2009 03:57 AM
Diane Rice
Rice Prprty Mgmnt & Rlty, LLC, South Holland, IL - Lansing, IL
SFR, SRES, CNC

Good for you Chanda.... i'd like to find the time to do it also.  Yours is great!  Have a good week and anticipate the POINTS!!!!

Oct 26, 2009 09:44 AM
Jane Peters
Home Jane Realty - Los Angeles, CA
Los Angeles real estate concierge services

Great, Chanda.  Thinking on your feet. 

Oct 26, 2009 10:34 AM
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

Great links and great tools to use for your clients - it makes sense - what do they ask us about - write it - and send it!

Oct 26, 2009 07:20 PM
Chanda Barrick
Keller Williams Indy Metro Northeast - Indianapolis, IN
in referral

Thanks everyone!  I hope I can continue to provide information that's useful or at least entertaining in some way.  :)

Oct 27, 2009 10:17 AM
Irene Tron
Valparaiso, IN

Your posts are full of useful information not only for your clients but other agents also.  I'm sure they will continue to bring you well-deserved attention,

Nov 05, 2009 10:20 AM