Special offer

Using Artwork to your Advantage when Selling a Home (Part 2)

By
Home Stager with GreenApple Staging & Images, Calgary Staging & Photography

Last time, we talked about the value of having good artwork to help sell a home. I promised that this time we'd talk about what that good artwork is. In thinking through this topic, though, I felt it was important to first insert a discussion about what that good artwork is not. (Sometimes that can matter more! Anyone know what I mean?)

Artwork used as a focal point in semi-vacant home

First of all, let me say upfront that sometimes "rules" (or what are "guidelines", really ;-)), are meant to be broken. For every instance in which the removal of "bad" artwork was successful, there will be someone out there telling us they made it work. Hey . . . I'm all for being creative, when creativity is needed. This is just one more tool in your staging bag, and often we get away with not having to use every single tool, every single time. (And thank goodness for that, too!)

Here's what you want to get rid of . . . or a-hem. . . "edit" out of a home:

Family Photos

Need we say? Too personal--and reminds people they are invading someone else's space. Not what you want to do when your goal is to have them think of it as their new space.

Personal/Religious Art

Here's where things might get touchy. This is not to encroach on anyone's belief system. It's just that you are not . . . trust me . . . you are not going to convert anyone by display objects of faith. Like family photos, religious (and other philosophical type "memberships") are more apt to make someone feel uncomfortable . . . and suddenly weird . . . when it differs greatly from their own belief system. Homes are personal. And a seller needs to leave it open to become personal to the buyer.

Grandma's Roses

Okay . . . so what I'm lacking in a great heading, hopefully I'm making up for in good imagery! Whatever comes to mind (including all types of petit point), probably has to go. 

Edgy 

While we're going for "contemporary", we're not heading down the road to ultra-modern. Admittedly, urban condos can go more down this road. But in the 'burbs, "transitional" works better. Also included is nudity, violence, and other themes that may stray from mainstream comfort levels. Stick to a PG rating! Remember, we're not talking about your home anymore (or your client's home). We're talking about a product you want to sell!

For the sake of keeping this short, that's where I'll end it. Next time we'll for sure cover some great ideas for making those walls sing!

In the meantime, let me know what your favorite "art removals" have been! 

Posted by

Deena Cottingham

GreenApple Staging & Images
Serving Calgary and Okotoks, Alberta

©GreenApple Staging & Images, 2010
All information is copyrighted and may not be used, borrowed or copied without written permission.

Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

When thinking of staging people probably do forget about their artwork. But these are all great points. You want the prospective buyers to feel comfortable, not like they are intruding on someone else's home.

Oct 26, 2009 03:16 PM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Horns, antlers, stuffed heads and such mounted on the walls are more "no-no's" for wall decor!

Oct 26, 2009 04:00 PM
Lori Kim Polk
Premiere Home Staging : Home Staging Services - Roseville, CA
Home Stager - Roseville, Sacramento

Most often, I paint my own work to go with the style and feel of the home.  If they hire me as the stager for an occupied, then it is my professional opinion as to what stays and what goes. ;)) Nice post.

Oct 26, 2009 05:05 PM
Terrylynn Fisher
Dudum Real Estate Group - BuyStageSell.com - Walnut Creek, CA
HAFA Certified, EcoBroker, CRS, CSP Realtor, Etc.

Velvet elvis or paintings painted by the relatives...if they are not so good. 

Oct 26, 2009 08:00 PM
Deena Cottingham
GreenApple Staging & Images, Calgary Staging & Photography - Calgary, AB
Home Stager & Photographer

Thanks for your comments.

Maureen & Terrylynn - Of course! How could I ever have forgotten such treasures as those? As a stager, I've never had to ask a home owner to remove animal heads or velvets, but I have seen more than my fair share otherwise!

Dead stuff . . . on the walls or otherwise . . . are always a huge turn-off.

Oct 27, 2009 01:44 AM
Debra Brodhecker
House Dressing - Branchville, NJ
House Dressing, New Jersey

Along with dead things on the walls and standing in the corners I've had to ask sellers to remove the gun collection from the walls--I phrased it as a safety/theft issue.

Oct 27, 2009 04:40 AM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
Retired New Hampshire Home Stager

The giant sword fish that was aimed at my head just as I entered the home was the first thing I told a recent seller had to go.  He considered it art, I considered it a giant threat to anyone that entered the house.

Oct 27, 2009 10:23 AM
Deena Cottingham
GreenApple Staging & Images, Calgary Staging & Photography - Calgary, AB
Home Stager & Photographer

Guns and stuffed sword fish . . . yikes! Scary stuff.

Lori Kim - you must be an amazing artist to create your own artwork on the fly!! Wow, I'm impressed.

Oct 27, 2009 11:07 AM
melody salazar
Salazar Staging & Custom Interiors - New Braunfels, TX

I loved the giant nude the owner had painted.  It was hung over the fireplace with a spotlight on it.  Not only did it completely grab the focus of anyone entering the room, but it was of the owner's wife!  This was a couple who would not leave during showings.  I had to tell them, while it was very well done and quite beautiful, it was a bit too revealing (especially with the subject standing right there)!

They took it down, but couldn't put it away.  It popped up in one of the bathrooms.  I gave up!

Mel

Nov 01, 2009 07:52 AM
Deena Cottingham
GreenApple Staging & Images, Calgary Staging & Photography - Calgary, AB
Home Stager & Photographer

Too funny! You just gotta wonder sometimes what's going through someone's head! Well, you tried . . .

Nov 01, 2009 09:31 AM