As we approach the end of the first third of the last third of 2009 officially marked by Halloween, BEWARE!
Many folks begin conjuring up many reasons to take their "eye off the ball" of their business thereby putting it to sleep for a long, winter nap.
This lack of activity is especially easy to justify this year.
After all, it HAS been a very challenging year, and I know everyone is TIRED, TIRED, TIRED.
"Seasonal depression" offers a good solid reason (The best antidote for that is to get out there and stay busy)
Thanksgiving, Christmas, and New Years are all just around the corner, and these all provide myriad distractive opportunities . . .
I call this "REALTOR Holiday" because independent contractors seem to be the WORST at shutting down their businesses in the "off season".
This is lunacy for anyone who intends to make a career out of this business because it stop the train, the momentum . . . and your financial obligations actually INCREASE during these 2 months.
I have children and "get" the real truth that they will be out of school for over 2 weeks in December and January.
I also understand that there will be many parties and details to attend to . . . Carving pumpkins, decorating the house THREE times (Halloween, Thanksgiving, Christmas), Celebrating Thanksgiving and Christmas and all of the travel to visit with friends and family that may ensue during this time.
I ain't no Scrooge . . . I know because I live in the same world that you do.
so . . .
There's ONE thing you are NOT off the hook with . . . LEAD GENERATION!
No matter how busy or distracted you are with the holiday activities, you MUST continue with your goal to have 15 conversations EVERY day (5 days each week) about real estate.
Doesn't matter to me who these people are . . . as long as at the end of the conversation, they are more aware of how YOU can best serve them, their friends, family, and work associates in your business capacity.
The holidays are THE NUMBER ONE opportunity for the year to build your database and initiate communication with every person in it . . . after which, you simply must continue to communicate with these folks in a systematic way throughout 2010.
So . . .
no excuses . . .
While the other bears are sleeping, you'll be raking in the relationships (Because ALL relationships are available to the folks who stay in touch) . . .
and when Spring springs and the others are working feverishly attempting to awaken their businesses and whining and complaining about the mountain of debt they now have after 2-3 months of excessive spending and nominal income, you'll be chugging along completing deals right and left.
Business really IS simpler than most folks make it . . .
Gary Keller put it into a VERY short "list"
Know your BIG WHY!
LEADS, LISTINGS, & LEVERAGE
Lead Generate EVERY day - Set Appointments, get referrals, & Build relationships that lead to business
Build a database.
Feed the database every day
Communicate with the people in that database in a systematic way.
Service all leads that come.
Lead with REVENUE! You'll "win" the financial part by keeping costs low.
and Mo adds:
"BE NICE!"
I'm Just sayin'
Best,
b
Barry Owen
Principal Real Estate Broker
Keller Williams Realty
30 Burton Hills Blvd Suite 175
Nashville, TN 37215 - Green Hills
Call me: 615-568-2123
Text me: http://www.mycricket.com/sendtextmessage/ 6155682123
email me: barryowen@kw.com
Visit The Owen Group http://www.theowengroup.net
http://www.owengroupnashvillehomes.com
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http://tnrealestatetribalhub.wordpress.com/2009/06/02/barry-owens-web-portal/
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