What is Google Juice?
Those of you who are familiar with search engine optimization may have an idea of what Google Juice is. For those who don’t, Google Juice is a slang term for “the ability to get pages to appear high in the Google search rankings.” It sounds pretty simple, right?
A few key tips will help you climb the Google Search Ladder:
Tip 1: Repeat your targeted search phrase a number of times on the website page and/or blog post:
This is so easy to do – and if you want to consistently get good rankings, you need to make a habit out of doing it, OFTEN! It is easy to do this the WRONG way, so beware, you want your text to make sense, while still peppering in your keywords/phrases. Do not overdo it! Too much of a good thing can be bad! Link those keywords and/or phrases back to relevant pages on your website.
Tip 2: Bold Keyword/Phrases: Google gives more weight to keyword/phrases that are bold.
Just like everything else in SEO, you don't want to over-do the bolding. A couple bold instances per page should be enough. If you have links between your pages about the keyword phrase then it's a good idea to bold those links.
Tip 3: Social Bookmarking for Google Juice:
Google not only looks at what is on your pages to decide your Google ranking -- incoming links are also a big part of what makes up good Google Juice. It's also not just the number of links, but how well respected the linking sites are in the Google algorithm. So, how do you quickly get good Google Juice links? Social bookmarking!
Three or four social bookmarking links can do wonders for your Google Juice and therefore, your Google ranking. If you don't use any other social bookmarking sites, one Google Juice blog suggests the following: StumbleUpon - Digg - BloggingZoom - Sphinn. You will almost instantly have good incoming links to your pages even if the post doesn't rank well with the particular social bookmarking site.
Tip 4: Crosslinking:
You can boost your Google juice by creating multiple posts about the same keyword phrase. Link keywords from one blog post to another related blog post, to your site. Link to your website from your blog, and to your blog back to your website. If done right you can multiply the effect of your good placement in Google rankings.
Summary:
Your blog is a powerful tool that can be easily used to raise the ranking of your website or blog. If you are using your blog to and raise the Google ranking for your website, do the following:
1.) Use your desired keyword(s) often and in places it makes sense.
2.) Bold those keywords and links to your site.
3.) Crosslink from your blog to your site and visa versa. Use social bookmarking to help your site along in it's Google ranking.
BONUS! Your Real Estate Virtual Assistant can implement all of this for you! Your time is valuable... A Real Estate Virtual Assistant can even post to your blog 1x per week or more. Do what you do best and hire out the rest!
Best wishes!
Erica Parpan
Operations Manager
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