Google, Seo, And..........Flash?!? (Google Learns to Crawl Flash!)

Real Estate Agent with ReMax

Most of us know the basics for Google Search Engine Optimization: Create a website that is rich in relevant content, easy for search engines to crawl, with frequently updated, unique content. Don't spam, and don't even think about using black-hat SEO strategies.

We have been told all along: write your page in a language that is easy for search engines to understand: Html, Css, etc. We have also been told to avoid flash, as search engines cannot read it.... Correction: search engines couldn't read flash.

Now they can, according to the official Google blog: "Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites..."

So what does this mean for Realtors focusing on SEO?

 More flexibility, more attractive websites. Easy to use drag-and-drop website creators are popping up all over the place (one example that comes to mind is One dimensional pages will soon be a thing of the past.

We have to wonder though, who will get higher placement? A flash site updated frequently who receives more traffic? Or a CSS site that, while not as attractive, is more "traditionally" seo-focused.


Rob Johnstone
Re/Max Mountain View
Calgary Homes For Sale


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Loreena Yeo
3:16 team REALTY ~ Locally-owned Frisco TX Real Estate Co. - Frisco, TX
RealtorĀ® | Frisco TX Community Ambassador

That's nice to know. I took my flash down several years ago because I learnt that it didn't read flash, now it does. Good!

Oct 27, 2009 11:57 AM #1
Rob Johnstone
ReMax - Calgary, AB
Deena Cottingham
GreenApple Staging & Images, Calgary Staging & Photography - Calgary, AB
Home Stager & Photographer

I heard the same thing, Rob. I guess time will tell!

Nov 11, 2009 02:50 PM #3
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Rob Johnstone