Most of us know the basics for Google Search Engine Optimization: Create a website that is rich in relevant content, easy for search engines to crawl, with frequently updated, unique content. Don't spam, and don't even think about using black-hat SEO strategies.

We have been told all along: write your page in a language that is easy for search engines to understand: Html, Css, etc. We have also been told to avoid flash, as search engines cannot read it.... Correction: search engines couldn't read flash.

Now they can, according to the official Google blog: "Google has been developing a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites..."

So what does this mean for Realtors focusing on SEO?

 More flexibility, more attractive websites. Easy to use drag-and-drop website creators are popping up all over the place (one example that comes to mind is wix.com). One dimensional pages will soon be a thing of the past.

We have to wonder though, who will get higher placement? A flash site updated frequently who receives more traffic? Or a CSS site that, while not as attractive, is more "traditionally" seo-focused.

 

Rob Johnstone
Re/Max Mountain View
Calgary Homes For Sale

 
Posted by Rob Johnstone on 10/27/2009 11:54 AM   Comments (3)   Flash & SEO in the ActiveRain Channel   seo, search engine, google, flash  
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3 Comments on Google, Seo, And..........Flash?!? (Google Learns to Crawl Flash!)

OCT
27
2009
1,206,644 Points 193 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

That's nice to know. I took my flash down several years ago because I learnt that it didn't read flash, now it does. Good!
11:57am • #1

A couple additional references:

 

http://serpable.com/2008/12/relationship-between-seo-and-flash/

http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html

 

 

Rob Johnstone
Re/Max Mountain View
Calgary Real Estate Specialist

 
1:15pm • #2
NOV
11
2009
128,913 Points 5 Featured Posts

I heard the same thing, Rob. I guess time will tell!
2:50pm • #3


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