It's not really a commercial break, just a game.  Can you see the common symbol within the logo?  We've all seen the logo thousands of times.  Raise your hand if you can see the symbol.  We play this game when we teach homebuyer workshops, during the discussion of what a Realtor does.  For those who still can't see it, it's the arrow, between the E and x.

So that's what we do.  We find the arrow.  Our clients describe the logo to us, how many bedrooms, baths, neighborhood, style of home they're looking for.  We listen, for we want to meet our client's needs.  But we also look for what they don't see.  The newly renovated house, with the seller offering a nice appliance allowance.  The buyers think, "Great, we get brand new appliances".  But it's the Realtor who notices that there really isn't room for the refrigerator.  I'm sure we can all think of many examples.  And it's not just the house, but what an experienced eye sees in the purchase agreement or the market.  It's our business to look at real estate all the time.  We know what sells at a premium, and what must be discounted to sell.  This is how we provide value to our clients.

Our clients are looking for a home.  It's up to us to make sure it's also a good investment.

Credit to Emily Green of Sandy Green Realty, my partner in the homebuyer workshop presentations and co-creator of the FedEx logo game.  Emily is a Realtor who can see the arrow.