SET YOUR OWN COURSE AND STEER YOUR OWN BOAT. BUILD YOUR OWN UNIQUE INTERNET PRESENCE!
Just because it's there doesn't mean it's beneficial to you. 
- How many contacts have you received in your e-mail box or by telephone from a company who said that they could "put you on page one of Google"?
- How many "social media" sites have you joined only to forget your login/password or can't figure out how to navigate?
- How many lead generation sites have you previewed that are full of non-real estate related ads?
- How many real estate related web sites/blogs have you reviewed that are so convoluted that you couldn't load a blog post??
- How many so called real estate related web sites have you joined only to be quickly bombarded by SPAM?
- How many real estate "Guru"s have you read about who promised to triple your business if you just attend this "FREE" seminar. BTW, the books and tapes on the table in the back of the room are not "FREE"!!
How many? Fess up! How many??
DON'T FEEL GUILTY. Just because it's there doesn't mean it's beneficial to you.
Time has value for real estate practitioners and we need to learn what has been and is profitable for our own businesses.
Look at the "social media" sites and determine which of them that appear to be beneficial to your business. If a web site includes a preponderance of non-real estate related pages, posts, etc., it may not be a good use of your time.
Fact is, our real estate practices are all different and a reflection of our own needs and personalities. If you are "on the Internet" to generate business only for yourself, one or two networks/blogs/social platforms or web sites may be sufficient to generate more buyer/seller business than you can handle.
My business is generating home buyers for my network of Agents/Brokers. So, I spend a lot more time on the telephone with prospective home buyers, getting relocation packages out (yes, buyers still like to get packages by mail), tweaking web sites, etc. than most agents/brokers. Years ago when I generated business just for myself, I was on the road most days previewing, showing, managing inspections and settlements. Today, I'm at my computer most days working hard developing and updating web sites and blogs, speaking with prospective home buyers and making referrals to real estate agents in my network. Big difference.
If you're working full time and generating a good income, don't worry about what others do.
Success is not always doing what others expect or claim to do.
Success is earning a decent living doing what you do for your own unique business.
ACTIVERAIN IS A TREASURE CHEST. It's probably no secret that I believe ActiveRain to be, in terms of $$$ and time invested, the most cost effective online web site/blog platforms available to real estate practitioners today.
The ease of use is critical for new members. The camaraderie, transparancy and personal outreach to all members is unique to ActiveRain. If you have a question about blogging for your business, just ask. You'll get answers.
ACTIVERAIN SPEAKS GOOGLE! The creators of ActiveRain speak Google so you don't have to! The benefits of the synergy between ActiveRain blog posts and member profiles and Google are unique. ActiveRain makes Google rank so easy, members benefit just by being here. How good is that for your business?
I learned this from my server logs and posted about it back on September 26, 2006.
Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988, Serving Maryland and Northern Virginia Home Buyers.
This post inspired by Martha Brown's post about searching for the perfect social media site.
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