Want to get a top
ranking in search engines? No problem! All you need to do is add a few magical
"meta tags" to your web pages, and you'll skyrocket to the top of the listings.
If only it were so easy. Let's make it clear:
- Meta tags are not a magic solution.
- Meta tags are not a magic solution.
- Meta tags are not a magic solution.
Meta tags have never been a guaranteed way to gain a top ranking on
crawler-based search engines. Today, the most valuable feature they offer the
web site owner is the ability to control to some degree how their web pages are
described by some search engines. They also offer the ability to prevent pages
from being indexed at all.
META Tags are hidden text placed in the HEAD section of your HTML page that
are used by most major search engines to index your site based on your keywords
and descriptions. It is very important to use META Tags as well as a good TITLE
if you expect to be found in most search engines. Note that META Tags are not
the only thing search engines will look at when ranking your sites - some search
engines will ignore META Tags completely. Most search engines will also index
your body text.
Personally I don't place a very high value on meta tags, however with as
competetive as Real
Estate SEO is getting these days I've decided to start dropping some
pointers because heck every little bit counts.
Some really easy to use and free tools for your
use below...
Some other SEO and free tools related articles I've written...
Blog
Article Titles - Why worry about it? - SEO 101 Part I
Free is the
word... Syndicate Your Real Estate Listings...
Free is the
word... AMAZING ARE THE SITES! My gift to you ;-)
SEM and
Advertising 101 - Banner Ads -Vs- PPC
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;)
Thanks for the great tips. It is always a challenge knowing if you have the right meta tags on your site. Search rankings are always changing and you have to have your site set up right.
Thanks.