Home : Blogs : Matt Stigliano : San Antonio's Rockstar Real Estate Agent

Deed Street - A new way to make your real estate tweets work for you (and help consumers).

Take a walk on Deed Street.

I was introduced to Deed Street at Blog World 2009 thanks to Doug Lazovick, the founder and man behind the curtain. During the conference I actually spent quite a bit of time with Doug and got to know him and chat with him about Deed Street.

The idea of Deed Street is pretty simple. As you tweet about real estate in your local market, Deed Street pulls those tweets onto its site and lets users search through them in real time as they happen.

Say for instance your a consumer in Phoenix, Arizona. You head over to Deed Street and select your location (Phoenix, Arizona). The next screens shows you the current tweets happening in Phoenix.

Tweets about Phoenix, Arizona real estate at Deed Street.

screen capture from Deed Street - PHX

How does Deed Street work?

Deed Street requires little work on your part, but it does require some. When you're tweeting about real estate, you need to add a special tag so that the computer voodoo magic that makes Deed Street run recognizes that you're talking real estate. In order to make it easy (and differentiate it from hashtags (#) and other secret codes of Twitter), Doug opted for the ^ symbol. Doug even has reasoning for that. What's it look like? The roof of a house. (If you speak to Doug on Twitter he even calls it the "house symbol.")

So in order to tell Deed Street you're talking about Phoenix real estate, you would enter ^PHX somewhere in your tweet. In my case, San Antonio real estate is represented by ^SA. There are quite a few cities available currently (Deed Street is in Beta, but I bet if you ask Doug, he'll get your city up there in no time at all), but too many to list here - so go to Deed Street and click the "Location" tab on the main screen to learn the code for your city.

In addition to the city codes there are several other important codes:

^CRE - Commercial Real Estate

^MTG - Mortgages

^REO - Real Estate Owned

^LSTG - Listings

^RENT - Rentals

^^ - General Real Estate (use this one when it's a non-local tweet)

Let's talk in examples.

You have a new listing in your hometown of Philadelphia. Your new listing is at 123 Fake Street and has a pool. It's also a foreclosure. What do you tweet?

How about: Home for sale: 123 Fake St. Fabulous home with pool! Price change - $210K ^PHI ^LSTG ^REO http://fakeURL.com/123FakeSt (This would get your tweet listed in the Philadelphia section (^PHI), in the listings section (^LSTG), and the real estate owned section (^REO).)

The First Time Home Buyer Tax Credit just got extended to 2092 and is now $80,000 for everyone. Obviously, you want to tell the world! (Please note: if you're reading this and getting excited - a) it's not true and b) it's not going to happen)

How about: New First Time Home Buyer Tax Credit Rules - $80K for everyone until 2092! Read more: http://fakeURL.com/NotTrue ^^ (This would get your tweet listed in the general real estate section (^^).)

Your name is Ken Cook and you just wrote you finest post ever about FHA mortgages. You think everyone must see it.

How about: New post at FHA Home Loans: Learn the secrets to getting approved for FHA loans. http://fakeURL.com/FHASecret ^^ ^MTG (This would get your tweet listed in the mortgage section (^MTG).)

And your tweets don't just have to be links to blog posts. You could also just tweet things such as:

Anyone know any good ^MTG people who work with ^REO in ^SA ?

(Anyone know any good mortgage people who work with real estate owned properties in San Antonio?)

I hope that gives you some ideas to get started using Deed Street. It's still in its infancy, but there has been a lot of good feedback from agents so far and I think it could become a great place for consumers to do research long before they pick up the phone, plus as a local tweeter, they will see your face and everyone wants exposure. If you have any questions, hit up Doug Lazovik on Twitter, he's a super down to earth guy and will help you out.

DISCLOSURE OF MATERIAL CONNECTION: http://cmp.ly/0

Matt Stigliano, Realtor® Becker Properties | (210) 646-HOME | www.RErockstar.com

"Your all access pass to San Antonio real estate."

Posted by Matt Stigliano on 10/28/2009 08:25 PM

Comments (53)

Deed Street in the Technology and Tools Channel

deed street, deed st, doug lazovik, twitter, tweet, real estate, local, city, town, aggregate, tweet about real estate, ssite, search, real time, carnival of consumer content

Generate short URL

Post is included in group: Club Chaos
Post is included in group: Dedicated Bloggers
Post is included in group: Realtors®
Post is included in group: RE/MAX Active Rain Bloggers
Post is included in group: "Whacked"!!!

53 Comments on Deed Street - A new way to make your real estate tweets work for you (and help consumers).

OCT

2009

Thanks for the advice, always good to see how to make this new stuff work.

Thanks for the post..I'll have to bookmark this one, I'm sure it'll take more than one shot at it for me to figure it out, but I'm always looking for new ways to market

Matt - Interesting stuff. I hadn't heard of Deed Street before reading your post.

hey i think i like this deed street idea....im going to try it out. thanks for the heads up....it looks really fun

ok i tried it. i love it. im a cheerleader!

Matt: thanks!... this looks pretty cool and I appreciate you sharing it. I'll check it out. I'm already impressed with the (deeper layer) thinking using the codes, very cool...

Hi Matt... OK, something else to check out in my precious spare time. Can we slow things down so that I can catch up???

Interesting, but limited in geographical areas right now, it seems. I will "mess around" with it some more, though.

Glad I caught your post. I was about to ask what the ^ stuff going around twitter was. Thanks for the info!

Epcon - Give it a try, it's a great system.

Brian - Just be sure to read through their website to get a better picture of what they're attempting to do.

Dee - More than happy to bring it to you. Doug was a fun guy to talk to...that makes all the difference in the world. And the interaction he's having with early users is only going to make it better.

René - I certainly can see the advantages for a consumer. They might not want just one opinion, so seeing multiple people in their local area in one confined space can be very helpful to them.

Steve - I thought you were a master of time and space? Don't disappoint me now.

Lesley - Feel free to shoot Doug a comment on Twitter, he might be able to expand to your area for you.

James - Most of the RE.net folks that were at Blog World are toying with it now to see how it works. It is cool how quickly the ^ spread.

OCT

2009

Love the idea. Ann Arbor is not on there. Darn. I'll check back when it is.

Very innovative to use the ^ symbol.

Give me a shout when they get Ann Arbor Area up there. I tend to read these and then forget.

Thank you Matt! I will check it out! :)

great idea...now if I can just get the hang of twitter first...

Thanks for sharing.

Matt, Thanks for sharing. A very innovative collective for RE info. I like the concept.

Thanks for the great information!

Very cool! That little "house" symbol is a great idea. I hope this is something that will really catch on. Have to see if I can get some of my agents in those geographical areas to play around with it now.

Thanks for sharing Matt!

Pretty cool idea, checking it out now...

I think that is a great idea.

I did it. I did not do it right, now I can put it on my list of things to fix. I should have thought about it more carefully before jumping in.

Awesome, I was looking for some real estate specific tweet program! Thanks so much for the information.

Matt, thanks for adding to the things that will make Twitter more profitable for us. I am always looking for ways to expand my presence and had never heard of this before! BTW I appreciate your time on the phone yesterday, it was good visiting with you!

Thanks - I had noticed those symbols tweeting the last week and weren't sure what they were for. hashtags and now roof symbols...my 140 characters keep getting smaller and smaller. :)

Are hashtags 'out' now?

ok im still loving it and yes, his interaction was immediate and welcoming....im really having a good feeling about the future of deedstreet

Great info, thank you

Very cool. People are so innovative. Absolutely awesome that we can get even more exposure from another site. So now we can update our facebook business page which sends to twitter which in turn if setup right will appear on deed street. SWEET!

Thanks for the good info today.

I'll take a look.

Patricia/Seacoast NH

Interesting idea, thanks,

Another great post! Thank you Matt, I am going to check this "deed street" out!

Hello Matt from San Antonio, TX. Thanks for the Deed St. user information. And how cool that you had the opportunity to mee the founder? This post actually brings to mind another social media update. Did you know that Google is now going to include twitter updates in their search engine?

http://bit.ly/IV82L

Thanks for sharing. I guess it's kind of important to get your contact info within the parameters of the Tweet. But I have a bigger question. Don't the state boards require all agents to identify themselves as such and name the brokerage they work for? I'm not sure Tweeting satisfies this requirement. Maybe I'll write a blog. Thanks for the idea.^^

Thanks for the great tip. I've used Twitter off and on over the last year. I think this will some people who are "on the fence" realize its potential. Bookmarking this one!

Fixed it. Easier than I thought it could be. Better than I thought it could be...

Thanks for spreading the word about another way to use social networking in real estate!

Wow -- hadn't even heard about Deed Street before! I see PhxREguy in your example. That Jay Thompson is everywhere!! lol...

I'm definitely gonna give it a try! Thanks!

Matt,

Great informative post. Love what you say over on Agent Genius too. Glad Charlotte is on DeedStreet.

I also like that disclosure at the end. (Wish I had thought of that idea)

Interesting idea. I use twitter search to create an RSS feed that triggers certain keywords. Like "Jacksonville Real Estate" or "on the market" or "selling my house". In hopes that if someone is talking about real estate or selling their house, I can react faster than anyone else. So far it hasn't worked, but it was still worth doing just in case.

Matt,

First, I wanted to thank you for the kind word about DeedStreet. I can say without hesitation, that within minutes of meeting you, it was obvious that you were a sincere, heartfelt, down-to-earth guy...and I know that has paid, and will continue to pay dividends for your success. I look forward to seeing you at some other RE related function in the not too distant future.

Epcon, Brian - I made this tool to help organize real estate related chatter in social media. I hope it helps.

Jason - Hopefully you'll be hearing more of us :)

Dee - You're already one of our biggest supporters! Glad you like it

Rene - We thoughts the codes would be important to save characters. Only get 140 character in twitter (sometimes I wish it was just a few more. BUt that's part of the fun)

Lesley, Missy - Once you've logged on, we will catch everything with a ^ and its still searchable. So make one up that is most sensible for your area and if its popular, we'll add a link. We are already in discussion of adding new places and how to make the tag system as far reaching as possible.

James - I'm always sitting at my desk, with laptop in hand, hoping I spot someone else using a ^. Hope you join in.

Doug

Hi Matt -- Could be very useful. My concern is that this "scope creep" occurs as more features and complexities get added that it defeats the purpose of what made is popular to start with. I know Twitter uses consumers to guide their production direction, so who knows.

Sorry, not sure why my avatar isn't up. Maybe because I just joined ActiveRain and it takes a little bit.

Steve - If you get the spare time, I promise to try my best to make it worth it.

Jackie - Always nice to meet another Long Islander. Try ^LI. I think we'll add it soon enough.

Cara - Being a twitter enthusiast, I'll help you anytime Takes really like 5 minutes and then its like riding a bike.

Chain RE, Joyce, Julie - Like that you like the idea. Tell us how we can make it better (please).

Megan - I've also been known to call it the "roof" symbol. We'll see which one sticks.

Maureen - Looks like you got the hang of it excellent. I love questions. Let me know if you have anymore. You'd be surprised, but the best stuff comes the questions on why something doesn't work. Or why something doesn't work this way. Get my mind racing

Marissa - Hopefully it evolves with you guys/gals' input. You're on the field. You know what you need the most to help out your biz.

Great info, already bookmarked and ready to use it.

Thanks for the info, I am going to check it out, sounds interesting.

Cheers,

Kim

Tamara - One of the reasons we come up with DeedStreet was that there wasn't really a RE twitter aggregator. When I noticed nobody was taking the lead, I said "what the heck. I'll give it a shot" A few months later......

Russell - Our thought is, you will no longer be tweeting into space. Mark it, we'll catch it and when a buyer/seller is ready to buy/sell, they can easily search the tweets on a trusted social network (twitter).

Tiffany - Noticed you were from AZ. Are you near Phoenix? DO you ever go to #EVFN?

Ben, Patricia, Mark, Debbie - Take a look. Its easy. Its fun (hopefully. fingers crossed).

David - I'm not 100% sure that the updates work from Facebook>Twitter>DeedStreet. I think that Facebook might ignore the ^ symbol. I've got to look into it. Either way, we'll figure it out.

Ilyce - I think I'm going to be traveling a little more with this new project. Hopefully we'll get the chance to meet as well.

WEICHERT - Very interesting question. I think we'll hear more about this in the future.

Will - I think twitter is an awesome tool. The great thing about it, is that it lets people build other tools around it. We figured that twitter needed a tool specifically for RE. Hope we got it right (or hope we get it right, I should say).

Morgan - I love social networking. Hopefully we can incorporate other cool tools to help RE social networking

Tammy - Jay Thompson is everywhere. I bump into him all over. He must have a team of people working for him (either that or he doesn't sleep :)

Keith - Please start filling the ^CHA tag with good info. BTW, is that the most common abbreviation for Charlotte?

Aaron - There is a site called DemandSpot. Is that what you're talking about? But yes, the idea does have a lot of appeal

Chris - I think part of the appeal of twitter is its "scope creep." It encourages people to make applications around it and then they become the biggest supporters of twitter. But who knows. Things can go downhill quickly. Look at MySpace.

Megan & Hanna - My site's been bookmarked. That feels good ;)

Doug

Thanks for posting about Deed Street. This will require some investigation. I love the idea.

I just grabbed the URL for Deed Street and I also opening up Doug's Twitter account to get my follow on...

Hi Matt. Doug already mentioned it... but look at what happened to Myspace. I will watch... and see. ~ Lana

I am always looking for ways to make my real estate tweets reach a wider audience. Deed Street may be that ticket. Thanks.

I don't suppose this works when my blogs automatically get put on Tweeter does it? I'd have to go over and do the special tags.

OCT

2009

Thanks for the idea. I am not using twitter too much yet, but this will help use it to more benefit. I bookmarked it for latter.

Never heard of it, thanks for the heads up. I am going to check it out.

NOV

2009

Thanks for the information Matt. I am not up to date with Twitter, yet.

I'm glad everyone enjoyed this post. I'm especially excited that Doug stopped by to answer some of your questions. He's good like that.

NOV

2009

Thanks for the heads up on this...had never heard of it before but will be checking it out!

NOV

2009

This is a great idea. It just goes to show that with solving one's own problems will also solve those of others (regarding finding RE releated tweets). Way to go Deed Street! Good job!

Leave a response…

Name:

Email:
(optional)

Comment:

What does the graphic say?

Matt Stigliano

San Antonio, TX

More about me…

Becker Properties (210) 646-HOME

Address: San Antonio, TX, 78260

Office Phone: (210) 646-4663

Cell Phone: (210) 240-6222

Email Me

Schedule an appointment

Agent Genius

Listings

Links

Archives

Find TX real estate agents and San Antonio real estate on ActiveRain.

Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.