Like most agents who have been in the business any length of time, in the course of our business, we often get inquiries from old friends and previous clients needing help or advice about a particular real estate issue.

And like most agents, we have compiled a pretty impressive collection of links to help answers the most frequently answered questions.  These days the collection very likely includes articles I have written myself for one of our blogs.

If an old friend or previous client asks some of those frequently asked questions, we can quickly respond with an email containing the appropriate links.

How about this idea?

Instead of sending an email containing all those links, create a blog post containing the same links.  A blog post specifically tailored for that old friend or previous client in response to his or her questions.

A blog post created to answer a previous clients about Los Angeles City Rent Control, for example, might look like this: Los Angeles Rent Control

Now I can simply email the previous client just one link, the link to that blog post.  Or, even better, to borrow Bob Stewart's idea:  I can post a link to the blog post on the person's FaceBook wall!

What are the advantages? 

It is easy for the client to bookmark the page for reference, and it is easy for the client to share it with others, or to add it to any of the social bookmarking services. 

It encourages the client to further explore our blog. 

Other folks with similar questions might find it, and might even contact us to discuss some issues further.  (Double ditto that for the FaceBook wall idea.)

It makes the information easier for me to find again.

 A blog post full of links for new clients moving to the Highland Park area might look like this: Welcome to Highland Park, Northeast Los Angeles, California, USA