Bob asked us to share if we are   Using our blog to enhance existing relationships

Bob asked specifically:

"Do you use your blog posts in a monthly newsletter that you send to your past clients? What kinds of posts are you including?"

Well Bob as long as you ask...

Yes I do. 

I have.

Actually I have included links to blog posts most months since I started my first blog back in 2005.  

This month I am doing it a bit different for "oh so many" reasons.

I am posting my Outside Blog's Market Reports! 

The bane of other agents,  boring market reports...

The source of hyper-local Google juice! 

Posting links to the market reports will not give my Real Living E - newsletter Google juice. It will allow readers of the E-newsletter to see how the Central Ohio real estate market is doing in smaller increments than what they get from the local news.

A present or past client receiving the emailed newsletter or reading the newsletter on my website could subscribe to my blog.  There is a subscription link at the bottom of each post for their convenience. 

I aim to please.

Here is a link to the present E-newsletter, publishing tomorrow:

November 2009 - E-newsletter on MaureenMcCabe.com <---  Link will always be to the current E-newsletter on my company website.

I will admit.  I went the last month or two without putting blog content on my email newsletter.  There was a probem.  One month or two?  I thought if I turned off the newsletter the problem would go away.... WRONG.

I have done other blog content in the past. Local events, event calendars,  polls.  The newsletter goes away after the month (it's got no Google Juice ... boo) other content I have shared big new local real estate announcements like Real Living's Peace of Mind Program... when Columbus makes a national list...reallly whatever I feel like sharing from my blogs at the time.

I have used it with my WordPress blog and my original blog more than my ActiveRain blogs... but I have shared the content via links to my ActiveRain Outside blogs before too.

This month I am using content from my Outside blogs.

Here's a post where I was waiting for the Real Living Newsletter impatiently in late May:

Real Living Newsletter Broken or Breaking News?

In May in a Members Only post I said

"Real Living agents,

Do you do the Real Living E-Newsletter? 

Either mine is broken today or the information is not available because of something historic that I believe is going to be in the June 2009 issue.  Broken or breaking news? 

Here's mine:

The June 2009 eNewsletter on MaureenMcCabe.com once it's published of course the links will all work.

I " jazz" mine up. I have for a long time, before blogging my E-newsletter was more of a priortiy for me. Now I use my online content (blog stuff)  to supplement my Real Living E- newsletter. "

The newsletter was delayed for breaking news.  It was historic.

The link in the quote from my May post would go to the current version of the E- newsletter so I broke it...

So I am sending out market reports in November.  Would I do that same content every month?  Nope.