BEACH NOTES ... my email newsletter for Buyers & Owners (weekly) and Rental Tenants (monthly) ... sent by Dustin A. Peters (French Real Estate) in Ocean City, New Jersey
(Phone) 888-215-9935 ... (E-Mail) Dustin@BeachNotes.net
When I was finishing out my 32 years in public education in Pennsylvania (having taught in elementary and high school - American History and electives - Psychology and Sociology) and (serving as an Assistant Junior-Senior High School Principal, Middle School Principal, and High School Principal - 17 years in the last position); I knew that I was ready for a different career.
We had owned a small 1920s cottage in Ocean City, New Jersey since 1988 having purchased it from an agent with French Real Estate. I talked with my wife, Leslie, indicating that I thought a move into real estate might be a great second career for me. She had about five years to go working in the Education Department at the state level in Harrisburg, Pennsylvania ... so we agreed that might be a good move for me.
Before leaving public education, I asked a student to work on a colored drawing for me with the heading, "BEACH NOTES" with the scene being musical notes from a trumpet sunning themselves on the beach. That would be my "brand" in my new real estate role. I used that brand in my print newsletters for about four or five years when I started in 1993 working part-time for three years. Beginning in 1996 when I started working full-time, I began collecting "email addresses" from Owners, Buyers, and Rental Tenants just about the time more and more people were moving into that direction.
I then began to move "from print-to-email" (although I still do one print newsletter in the beginning of each calendar year to Owners) writing two types of email newsletters: (1) for Buyers and Owners ... a sales edition which is emailed every Friday morning (averaging about 45 plus editions annually) and (2) a rental edition which is emailed every month (averaging about 10 plus editions annually). This long-term effort has proven to be one of my best marking products throughout my 17 year career in real estate.
My focus has always been in the Northend and Gardens, those new sections of Ocean City (NJ) from 6th Street north to the Longport Bridge (and the end of the barrier island known as Ocean City, New Jersey. Since our agency, French Real Estate, is located on the corner of Atlantic Avenue and North Street, we are at the northern most point of the Northend and the beginning of the Gardens. I have lived for about half of time since owning a property here in Ocean City in the Northend ... and I now live in the Gardens. In both locations I have been able to walk about 3-4 blocks to work, easily bike that distance in busy summer traffic, and also drive my VW Convertible finding a tiny parking location for a car of my size right in front of the office. If the car is out front, I'm around.
Just a brief update on the email newsletter process. I write a very personal and detail-oriented newsletter dealing with what is now happening with me living in Ocean City as well as what is happening to the market in the Northend and Gardens. Although I still sell property throughout Ocean City, my area of emphasis and expertise lies in these sections. As both a sales and rental agent, I have my hand on the pulse of the market in these two unique sections of Ocean City (NJ). Thanks for taking the time to read this posting. dap