Google Maps...New Feature for Real Estate Listings

Real Estate Broker/Owner with Missy Caulk TEAM

Today Google announced a new feature for Real Estate.

The announcement is that you can now search for homes on Google Maps. I had heard "something" was coming. Tonight I had the opportunity to check my listings and see how they were showing up.

First you have to make sure ONE of your sites is syndicating to Google Maps. This is NOT Google Base.

When I check 5-6 of my listings the first one to show up was from my VFlyer of that listing.  Another big syndication site taking advantage of this new feature early on it

According to the Google Blog:

First of all, we've made it easier to find real estate listings. Now, you can simply select "Real Estate" from the 'More' button on the top right of any Google Map to discover listings.  From there, it's a simple matter to refine your search using the left hand panel - price, bedrooms, bathrooms, and so on.  Of course, you can still pan the map to search for the perfect neighborhood and it'll automatically update with more listings.

Here is a visual I did on my listing at 170 Whitlock in Saline, MI so you can see it. 

Google Real Estate Search

See the link to this takes the consumer straight to my vflyer.

One the map side you will see the Google Map.

View Larger Map

Go though and check your listings and see how they are being syndicated. Actually I didn't check all of mine, just enough so that I could see how this would work.

I think it is a really great feature as the it gives buyers or sellers one more way to find you and the listing goes right back to you with your contact information. More questions just read the Official Google Blog.


KW LogoMissy Caulk & Team can be reached at 734-216-2822 or email:

Our TEAM of 6 buyer associates are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

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Missy Caulk, Ann Arbor Realtor

Missy Caulk, Broker/Owner of Savvy Realty Group can be reached at 734-926-9797 or email:

Our Team of 6 agents are available to help you relocate to Ann Arbor, Saline, Dexter, Chelsea, Milan, Ypsilanti Township, Clinton, Manchester, Whitmore Lake, or throughout Washtenaw County, MI.

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Tom Pulsifer

Maybe they just fornally announced this but I saw it about month and half ago for the first time. I have contacted several of the people that propagate my listings and suggest they get with the program! It .

Vicky...I believe they reference the source right on the listing on the left hand side

Nov 02, 2009 02:58 AM #156
Scott Leaf Personal Real Estate Corporation
Keller Williams Elite Realty, Port Coquitlam, BC - Port Coquitlam, BC
Scott Leaf & Associates Real Estate Team

Oh man is Google innovative, this could be the most significant change in Real Estate marketing in years.  No one will ever have to go to an agents web site again to search listings.  Changes are a happening!

Nov 02, 2009 04:30 AM #157
Martin Kalisker
Greater Boston Association of REALTORS - Boston, MA
Professional Standards & Legal Assistant

This is neat.  Our MLS is switching to Microsoft Bing for mapping - it is actually superior to Google.  But I fear that this little widget will keep people coming back to Googlemaps for a while.

Nov 02, 2009 04:36 AM #158
Dennis Puckett
Adams,Cameron & Co. - Deland, FL

Is there such a word as googlerific? Just keep the freebies coming....

Nov 02, 2009 05:26 AM #159
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

Hi Missy, Way cool. I'm off to check on mine!

Nov 02, 2009 06:05 AM #160
Marian Gregor-Ann
Keller Williams - Ann Arbor, MI
Arbor area Real Estate

OK, I just checked out some of my listings. It goes (thru the link right to my web page! 'Tho I noticed an active listing also showed up w/ a higher price as expired (which it was last spring). Listings that I just closed last month didn't show up at all. Interesting. Another tool for the toolbox.  Tip for Marianne, #126. There are many quality companies who don't charge agents for the leads that their hard work actually generated. My firm has a byline "Your listings, your leads".

Nov 02, 2009 06:31 AM #161

I'm confused...  I swear that real estate option has been around for at least a year now.  Did they take it out and bring it back?

Nov 02, 2009 07:26 AM #162
J Donald Murray
eHome Pro, LLC - Plano, TX

I love goggle maps. I will try to learn more about this new feature a try to use it to help my buyers.



Nov 02, 2009 07:43 AM #163
Mark Roncone
Charles Rutenberg Realty - Oswego, IL

Mine are there thanks to my broker using ListHub! Awesome!

Nov 02, 2009 07:50 AM #164
Jean-Paul Peron
The Outer Banks Real Estate Copmpany - Corolla, NC
Carova Beach - Living & Working in 4-Wheel Drive

Hmmm....I saw one of mine through List Hub, and other agents through Homes and land which I also use. I'll have to look into this further.

Nov 02, 2009 09:06 PM #165
Mark Snyder

One more good tool for us!

Nov 02, 2009 11:35 PM #166
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Missy,

Thanks for another great post. I love GoogleMaps! By the way I am at KW in Austin TX and we don't get the leads from our listings, they go to whomever is on phone duty at the time the lead comes in. So it must be determined by each office as to how leads are distributed. Good luck!


Nov 03, 2009 01:54 AM #167
Sara Kareer
Re/Max Realty One Inc., Brokerage - Mississauga, ON
Boutique Real Estate Services to Buyers & Sellers

Missy, thanks for highlighting this...unfortunately, many of the real estate listings in my area on Google Maps are old listings that have not been updated by the agents.  This will cause frustration on the part of the Buyers. 
Maybe Google will find a way around it.  :)

Nov 03, 2009 02:08 AM #168
Thomas Cruse
DataQuick - San Diego, CA
Product Manager at DataQuick

This feature has actually been around since the summer. It is very interesting. Could it impact the ongoing concept of an MLS?

Nov 03, 2009 06:15 AM #169
George Brake

Before I say anything, I have to put out there that I'm a big fan of Google and the many apps they create. And, I really like a few things about Google's real estate mapping as opposed to Bing's. Bing has a great real estate mapping function and our company site will be using it by the end of the year. But, I am surprised though by the number of positive comments. It seems to me that Google is cutting the Realtor out of the picture to a degree. Why bother going to the company website to search by map when Google can do it for you and steer the consumer right to the listing agency? 

Nov 05, 2009 01:06 AM #170

This is great. Hopefully Canadian agents will start placing their listings on Google so we don't have to be so reliant on MLS. There's another good story on how online real estate listings are changing at 

Nov 05, 2009 03:53 AM #171
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

George, First of all Google only has the listings that are syndicated to them. Is a local IDX better and or more accurate? YES

But, this is a great feature for consumers looking for homes when they search an area or address.

The listings are going to me, NOT my company because of the syndication sites give the control to me, not my broker.

Nov 05, 2009 08:03 AM #172
Kevin Cottrell
Austin Real Estate Today - Austin, TX

Interesting - we've been evaluating using VFlyer as a way to efficiently get listings out to specific sites - including Google Base and Maps. 

Jan 19, 2010 10:57 PM #173
Ginger Moore
Wilkinson & Associates Realty - Gastonia, NC

I will look into this. Thank you for sharing! great way to expose listings to more people:)

Feb 21, 2010 10:00 PM #174
Marianne Bandy
The Bandy Team - EXP Realty - Parker, CO
CRS, GRI, Certified Negotiation Specialist

Missy, thanks for sharing.  You're right, it's all about driving traffic to our websites.  This is one more channel.

May 21, 2010 12:14 PM #175
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Savvy Realtor - Ann Arbor Real Estate
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