IT's Not The LEAD. It's What You Do With It!

Wow!

I am at a stage many would only dream of...

- 100+ qualified leads a day and increasing daily!
- Google Ranking without paying a cent!
- Exposure and Referrals have started to flow my way.

But there is one thing I have a problem with: WHAT TO DO WITH THEM!

The realities I face on a daily basis:
- Agents are not motivated enough to work
- Can teach an old dog new tricks
- Clients want fast action but agents can't handle it!

I have come to realize that Converting a LEAD is the MOST important step and there is difficulty in this!

Those with multiple teams and leads, PLEASE HELP:

- How does YOU handle A lead in the best manner?

- Is a TEAM the Best Way To Go?

I Appreciate Your Comments.

 

10 Comments on IT's Not The LEAD. It's What You Do With It!

No lead is a bad lead, as we learned in our marketing last week.  It's just what you do with it.  I have also noticed that those leads that are a little older are the more fruitful ones also.   One such office has a Monday night Lead Night, where they invite anyone from the office to contact the leads they have.  

If it is a lead for your whole brokerage, spread the wealth.  If it is just for you and your name, getting a few assistants would most likely help.  Find some new agents with a lot of energy, and eager, but with no sphere of influence.  They will jump at the fact of getting some business right off (They're still hungry).

 Hope this helps!

 Lexa Montierth        

06/25/2007 12:01 AM by Lexa Montierth (Currently Looking)


"100+ qualified leads a day and increasing daily!"  Really???!!!??  That is an amazing problem to have!

Here's a question for you.  You said they are "qualified" which leads me to believe that you somehow communicated with them in order to qualify them.  If you already did that with so many,(thats the hardest part)  the next step is the easiest I think, 

 Once I massage my leads and qualify them, I have a couple people in my office that can take on additional business and I assign those client to them.  I keep track.  But the catch is, that I capture the sale under my gross commission and it actually turns out that I pay THEM the 70% referral and the whole transaction flows under my GCS and volume. I provide the client, they do all the work and I get the credit under dollars earned since it was my marketing that generated the lead in the first place.  Please don't get me wrong, it sounds like you do the same type of high dollar marketing that we do so there is allot of money put into getting those leads that you are turning over.  You def. should get the 25% referral or more but you should also get credit for the sale.   Just my thoughts.... no one would even pay a penny for them!!! 

I'm headed up to Toronto on Thursday. Our son is representing USA with 2 other boys and playing in the North America Cup(Junior Golf).  Any advice about things we should defintely do?    

06/25/2007 12:22 AM by Lisa Forss (Coldwell Banker/1st Forss Realty Group)


I agree -- "100 + qualified leads a day and increasing daily!" ..... really?? a very nice problem to have. Keep it up.

06/25/2007 12:52 AM by Bob & Carolin Benjamin - E Phoenix Arizona Real Estate (The Benjamin Team - Keller Williams Integrity First Realty )


I wrote a post and outlined my system. You are more than welcome to see how I handle them. You need a good system or you will lose them.

06/25/2007 06:18 AM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor, Michigan)


Lisa has it all figured out for you!!!!! Get on it ASAP.

06/25/2007 07:12 AM by Paul Moye, Broker, ABR, GRI, CSP, e-PRO (Keller Williams Realty Franklin )


You need a team for that kind of quantity. Hell.. you need your own office. I see your site has a google page rank of 4. Your getting amazing results for that ranking level - good job!

06/25/2007 07:49 AM by Robert Whitelaw, Broker, CEO, RealtorĀ®, ePro (Whitelaw & Sons Real Estate Services)


Thank you so much! Your responses have made me so excited! They are really helpful. They help me realize I am on the same track.

Lisa, thank you. Let me know when you arrive to Toronto. I would be happy to meet with you and give you some suggestions and food places in exchange for an hour of your time to chat!

Robert, I am in the process of doing exactly what you are suggesting! I had to switch to RE/MAX because I think big and they are big. I left a smaller Brokerage to join one with 240 agents.

I trying to set up a team of agents to work with me but things are not going as planned... yet. I think this is my biggest challenge.

I also have a system to locate Power of Sales on the MLS. On Google I rank on top for POS and I enjoy 20,000 unique visitors every month. To me, Power of Sales are just another sale. To the team, they think that POS are a waste of time. I have proven to them that it is not. One of my agents closed 2 POS deals (Buyer Broker), in a month following my suggestions.

I also work the new condo market which is booming in Toronto and I can generate 20 real Buyers in a couple of days! We are talking about over $100,000 in commissions in a couple of days!!!

What I need is "closers"! I give them the leads and they close deal after deal!

How would I lure in "closers" (I define a closer as a real estate agent with experience and successes), apart from training a new agent to become one? Most likely they will have their own business.

Thank you again for your comments. Being two years in the business I am just realizing the truths of our industry and trying to adjust and shape with it, if not lead it!

06/25/2007 08:11 AM by Sam Kamoutsis (RE/MAX 2000 Realty Inc.)


Sam that is amazing, congratulations to you! 2 years in the business and you are poised to take over Toronto...you are more than doing something right!

How are you at closing? If you are a great closer, you have a valuable skill to teach. There are new agents out there who would bend over backwards to be mentored in closing. Being new, they would not be set in their ways and any perceptions they have about how to do business would not be written in stone.

I agree with you, so many agents are not motivated to work, those that are working are already established. A catch 22. I would definitely consider taking on new agents!

Gosh, if I was considering getting my licence I'd be jumping up and down right now saying 'pick me! pick me!.

Congratulations again, and let us know how you move forward!

06/25/2007 08:51 AM by Dane Caldwell - Downtown Toronto Decorator Home Stager (2 Hounds Design + Home Staging)


I have recently moved back to the Toronto area after living in the United States for 12years.  I owned an operated my own mortgage company (under a broker) in the US ... but I have found that only 15-20% of people use mortgage brokers/consultants in Canada..as opposed the US..As such I am trying to increase my busines and referal base so if I can be of use to please feel free to contact via email  m_kdyer@hotmail.com  for any mortgage assistance for your clients...I bring over 8years mortgage experience...

10/07/2007 01:16 AM by Kevin Dyer


Hello Sam. I am based in South Florida and like you, I dont pay if I can get for free. www.wyndhamlakeshomes.net is ranked quite high on google with no money and I have a Point2agent website. Send some of your leads my way and I will convert them into closed deals and offer you 30% commission.

 Set them up on your database and start sending them what inetrests them in downtown Toronto. Talk to them at least once a week until they say stop.

 

Good luck and seriously, please keep me in mind because I have a Canadian buyer who just made a cash offer on my property so there is a lot of interest down here.

 

I could use some of your leads and can find them awesome deals.

 Afie Makinde
EXIT Realty Properties
484.410.6569

11/13/2007 09:41 AM by Afie Makinde, RealtorĀ®, Broward County, FL (Exit Realty Properties)


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Real Estate Agent: Sam Kamoutsis (RE/MAX 2000 Realty Inc.)
Sam Kamoutsis
Toronto, ON
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RE/MAX 2000 Realty Inc.

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