How is Outlook as a Database program, any suggestions?

Outlook is definitely a great program to create a foundation. I have been using Outlook since 1999 and it has become more robust over the years and has evolved into more than just a Rolodex. It should be noted that Outlook 2007 can be upgraded with a CRM (Customer Relationship Management) module similar to what big companies have done for years. Other programs have come and gone, but Outlook is still here and evolving.

BTW: I use multiple database systems for different marketing purposes, but all the contacts come from Outlook.

Thanks for sharing this Joyce!

Boy, this is food for thought, but I do agree, Agent 2000 has terrible tech support.

I use Microsoft Excel for my customer contact stuff.  Works great with Mail Merge (In Word) to create personalized e-mails and letters.

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Hi Joyce,

I have also been working on my database management.  I found RealFutureCRM several months ago and have been using it for automated drip mailings & newsletters.  Right now, I'm using the free version, but as with many vendors they have free, low/moderately priced, and expensively priced versions.

I also like that when some sends an email, the email can be forwarded directly to a RealFuture email address specifically designed to capture contact info from emails.  The RealFuture email system takes the original sender's contact info off of the email and loads it directly into the RealFuture contact record.  One less step for me to have them ready to add to the next mailing.

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