Dave Smith over at Real Estate Blog Lab always has great Search Engine Optimization tips (i.e. – how to get found in Google!) that he shares, but I really liked this one: How to Beat a Local Event in Google
His tip here is one that’s really simple – many popular local events are NOT well optimized for search engine results, even though many people are probably trying to find information on them. By simply following a few of the steps Dave lays out, you could quickly rank as well (or better) than the actual site for a local event in your area. “So what?”, you say?
Imagine if Dave’s site comes up first in the search engine listings for the Tuscon Air Show. Tucson is a big city, and this sounds like a pretty popular event. I’m going to guess that there are lots of people out there looking for information on dates, times, etc. If Dave is result number one, a majority of that traffic is going to come through his site. This can help with name exposure, possible leads, and list building (especially if he has a really good freebie on his site that local people might want). If Dave continues to do this, he could quickly raise his overall search engine rankings from traffic, inbound links and search engine results. This means that he could start coming up higher in the search engine listings for his preferred search terms – things like Tucson Real Estate – just from having some really popular targeted blog posts for local events.
That’s the beauty of his sytem! You’re seen as an expert on local happenings in your community, you gain top-of-mind name exposure, and generate leads, all from a simple post on a local event. So check out his post, and get started on your own local event posts!