BELONGER's MORTGAGE MENU

Mortgage Smorgasbord – Best Steaks World-Wide

We only serve steaks. We have every steak imaginable. (100’s of loan products – You need a mortgage professional to help you understand your choices)

APPETIZERS
(wetting your whistle)

Free Appraisal – Not a problem here. You will just get the dessert that we choose for you so we can pay for this item ourselves. Ever hear of the saying, nothing is free. I guess I could pay for your appraisal if I was making enough money off of you. Sure, it’s free. Costs can be hidden. You’ll pay for it somewhere.

No closing costs – Easily marketed and eye catching. One of our best appetizers on the menu. But when we charge you for our mouth watering lobster tail, we will have to double the cost of the lobster. In mortgages, someone has to pay for your costs. You will pay for these costs with a higher rate. We all get our money from the same place, no matter how you slice and dice this. Enjoy.

Lowest rate – When you order a dozen clams, we’ll promise you 24 instead. But don’t be surprised if there are only 6 total when you open them. A common term for this is called ‘Bait & Switch’. Loan officer’s can promise you anything no matter if it’s in writing or not. There are so many reasons why they can do this and how they can get away with it. If you are going to shop, take the average of the 5 per se. Lowest doesn’t always mean the best or cheapest. This is why settlements are sometimes delayed or why your closing costs are higher at settlement.


ENTREE – SPECIALTIES

(top quality customer service with a wealth of knowledge)

(Please choose how you want your steak cooked)

Rare – Your loan officer is alive and kicking. This person will give you A+++ service. This person will be upfront, honest, and real. They will return phone calls and e-mails in a timely manner. They will look out for your best interest, not giving you a loan that might not be good for you. They will ask you your goals, which is very important. Remember this and if not, seek out another loan officer.

Medium Rare – Still very good service when receiving this type of loan officer. Phone calls might get returned a day later, but better than you tracking them down. Everything else should be the same as if your order was to be rare. There is a slightly different flavor than the above choice and that’s it.

Medium – There could be a small wait for this type of loan service. You might encounter some problems because this loan officer might not have been up front with you. They might not have asked the right questions and now can’t get the loan done in a timely manner. They don’t always get back to you. They finally get you to the closing table, but it wasn’t your best experience. And your rate ended up a 1/4% higher than promised.

Well Done – This loan officer was great when you first talked to them. They were nice and friendly. And before you committed to them, they always got back to you. Now it’s been like pulling teeth. Your program has changed and possibly the rate now. But they have told you not to worry. You feel like they don’t think you are alive now. You get to the settlement table and you have some concerns and questions. But you can’t reach them on the phone. You aren’t happy with the higher costs, but you close anyhow.

steak Steaks

The Conventional Steak – Fannie Mae/Freddie Mac – Everyone has these same types of loans. Up to 100% financing with the my community loan. You can also do second homes and investment properties under the conventional guidelines. You usually need a 620 credit score. My Community is not always the case. All of these programs are decided by a computers decision based on your information supplied.

The FHA Steak – This type of loan requires no credit scores and is a very good program for those with less than perfect credit. You can also get 100% gift monies for the transaction and or up to 6% seller concessions.

The VA Steak – You would have had to serve at least 3 months during war time since the Gulf War. Prior to this, you would have had to serve at least 2 years Active Duty. There are other guidelines for those in the reserves. You can do up to 100% financing depending on your eligibility. And you don’t have to be prior military to use VA financing. As long as you buy a home that currently has a VA mortgage and the VA owns it.

The non-conforming steak (two choices)

  • Alt-A Loans --Stated Loans / No Doc Loans / High LTV Loans / High LTV Investment Properties and so much more.
  • Subprime Loans -- Usually those loans that don't fit any of the above criteria. This is usually because of low credit scores, bad credit, a current bankruptcy, bank statement programs to qualify, etc, etc.



DESSERTS
(making you want to come back for more)

The No referral ever – The cheapest on the menu. You weren’t happy with your service at all that you won’t be recommending any referrals.

The Referral – You’ll order this type of dessert all day, because you were very happy with the service that you received. You will have no problem sending friends, family, and even co-workers to this person. It’s like leaving a double tip.




HOME LOANS MADE EASY



EAT IN or TAKE OUT -- I can help you in 25 states. CA, CO, CT, DE, FL, IA, IL, IN, KY, MD, MI, MO, NC, NE, NJ, NV, NY, OR, PA, SC, TN, TX, VA, WI, WV

I never have to meet you in person and you will get the same service and rates/costs as if I was next door to you. Always meeting your expectations!!


server


Jeff Belonger – Branch Manager of Infinity Home Mortgage Company

Direct Line – 888-835-1663

Direct Fax – 775-361-6619

Processing – 800-587-2762

e-mail : jbelonger@ihmci.com

web page : http://www.thefhaexpert.com/ & http://www.nomoneydownbook.com/




“The referral of my service to your friends and family is the highest compliment that I can receive.”

Please come back and see me. Always looking forward to your business!!!!

 

48 Comments on Mortgages : How would you like your mortgage served to you?

 

 

JUST a FYI......    First time working in HTML.  I couldn't get this to space correctly between the words Appetizer and Entry.  Can anyone help me with that?  thanks

And a special THANKS to Nick M. for helping with my border on this. 

 

And a warms thanks for featuring this...... 

 

06/25/2007 08:43 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Jeff, you made me hungry.

Well done, No punt intended..

Tom Weiss

06/25/2007 09:08 AM by Thomas Weiss (Thomas R. Weiss)


Jeff,

You did a great job! Love your menu, now I'm hungry too! LOL! :)

06/25/2007 09:14 AM by Suzanne Sands-Somerset, MA Real Estate (Century 21 Associates Realty)


So much for breakfast.  Wonderful Jeff

06/25/2007 09:22 AM by Joe Adams (Major Mortgage USA/Branch Manager)


Congrats on the gold star... and what a great analogy. I love it when your creative side comes out, Jeff...you're good!

06/25/2007 09:38 AM by Janet Guilbault, California Mortgage Expert (Peregrine Lending Company)


Jeff,

Great presentation of mortgages and professionals.  I typically like my steaks (the real ones) medium rare, but now on your menu, it will have to be rare.

06/25/2007 09:50 AM by Robert D. Ashby, CMPS - Solid Rock Mortgage Corporation


GREAT JOB JEFF!!  This was really fun to read ~ way to go with the HTML, sign me up for a "course" in that!

06/25/2007 10:02 AM by Your Tampa Bay Mortgage Source


Jeff,

Good job on relating the industry with something that most people enjoy.

It looks like you have your font centered.  That would cause the spacing to be off.  To make it more even, I would put the "()" text under the categories.  Good job though on first use of HTML.

06/25/2007 10:05 AM by Knightlines Mortgage Services, LLC


James.....   I guess you could say that. Even though I like mine medium rare, I will have to take it rare in this case.

Tom....  then you will want A-1 steak sauce. What else?  thanks for stopping by.

Thomas..... thanks for the compliment and none taken.

Suzanne....  sure, everyone's hungry. I am always hungry. But seriously, thanks for the nice comments.

Joe.....  who said this was for breakfast?  lol  I guess I would have steak and eggs on here then. And thanks...

Janet.....  thank you. I am glad that you loved the analogies, because that was what I was striving for on here. Thanks, I appreciate that.

Chris......  thanks a lot Chris....

Robert......  I appreciate that Robert. I wonder how many will read the whole thing and understand it's meaning and not just get hungry.  ;o)   ANd I am like you, as I stated to James, I like mine medium rare also. But in this case, rare.

06/25/2007 10:09 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Leah..... you and Jason snuck in there... 

Thanks a lot.... this was something that I had thought about last week. Just trying to think about how to incorporate these thoughts into a fun and warm presentation.  In regards to the HTLM thing....  just a work in progress. Thanks 

Jason....  thanks a lot of for those polite compliments. I hope people read in between the lines and not at the steak.  ;o)  I'll get the hang of this down the road in regards to the html stuff.

06/25/2007 10:13 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Hey Jeff - congratulations on the feature. Loved this post - creative and thoughful. Perhaps you should turn this into a small tri-fold pocket size menu for marketing purposes.

Jeff

06/25/2007 10:54 AM by Jeff Dowler ~ Carlsbad Real Estate (RE/MAX Associates)


Very creative and phenomenal post Jeff!  Excellent work indeed!

06/25/2007 11:48 AM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


Hi Jeff - what a creative idea this is!!!  VERY clever and imaginative!!!  You should use this in some of your marketing - mailers, flyers, etc.  And now you've made me VERY hungry!!

Ann

06/25/2007 11:59 AM by Portsmouth NH Real Estate ~ Ann Cummings (RE/MAX Coast to Coast - Portsmouth New Hampshire)


Jeff D. .......  I had already spoken to someone in regards to the marketing side of this. Thanks for the input and to use it as a tri-fold. And thanks for the polite compliments.

Jason......  thanks a lot for those enthusiastic comments. It's funny, the blog started out basic and then it just grew after I left it alone for a day. I started to add to it as the day went on. thanks again.

Ann.....  thanks a lot Ann.....  that means a lot from someone that is creative in her own way with your localism posts. I think we are all hungry. Thanks for the compliments.

06/25/2007 12:09 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Jeff, like Ann said, this would make A great marketing flyer.

06/25/2007 04:10 PM by Rob Robinson- Lehigh Valley PA (Bertrum Settlements (Title & Abstract))


Very creative!  Lots of thought went into this, and it makes your point beautifully.  Thanks for sharing.  (P.S. I promise to respond to your meme this week... honest!)Margaret Woda, Crofton MD

06/25/2007 04:46 PM by Margaret Woda, Maryland REALTOR (RE/MAX VISION)


Rob...   thanks for the input. I have a couple of ideas and maybe I'll post them once I do them. thanks

Margaret....  thanks your very much. I had fun doing this once it started taking shape. Thanks for stopping by.

06/25/2007 05:40 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Jeff--This is very creative and funny...Making us all hungry to work with an innovative loan officer/mortgage broker.

06/25/2007 05:41 PM by Teri Eckholm, Realtor® Anoka County MN (Keller Williams Premier Realty)


Jeff - Great job... very creative layout.... loved it!!!  congrats on the feature!

06/25/2007 06:45 PM by Desiree Daniels New Jersey Real Estate (609) 448-2222 (RE/MAX Tri County)


Very interesting marketing concept.

06/25/2007 08:02 PM by The Mortgage Cicerone


 Hi Jeff, I'm having such a hectic week and it's only Monday!!! I finally grabbed a few minutes to drop by and check out your latest post. Excellent as always.

 I love the presentation but as for a marketing opinion, I have to ask... what are you planning on doing with it? Turning it into a brochure? A new page for your website? Possibly a survey for prospective clients? Let me know. It's really eye catching and I love the creative aspect but as always, the bottom line is what will it do for your biz?

 I'm not sure if this was just an exercise in creativity(well done) or if you have something specific in mind. I'm always available to bounce ideas. Later buddy...

realtor marketing tools, clients gifts, garaughty.com

06/25/2007 08:04 PM by The Blog Artist - marti garaughty (The Art Of Marketing You)


Can't help you with the space issue but I can give you Kudos for a very nice post!

06/25/2007 08:53 PM by Gary White~ Grand Rapids Real Estate, FLexIt Realty, a call or click away! (Flexit Realty~Serving West Michigan)


Wow!  You did a great job on this!  Maybe you'd like to moonlight as a professional marketing publisher.  Can you do some original business cards for us? :)  Very cute!

06/25/2007 09:08 PM by Pascack Valley Real Estate>> Lisa and Robert Hammerstein (Coldwell Banker)


Free Appraisal...is that guarenteed and you promise you won't just charge more on the YSP? Who really pays for it?

06/25/2007 09:29 PM by Chuck


Terri.......  this was funny?  lol   Which part was funny?  Just curious.... maybe some parts were, but lots of truth behind each so-called dish though.  I actually received an e-mail from a client looking to purchase and even mentioned that he read my steak blog. We'll see where things go from there. 

But seriously,thanks for the nice comments and for stopping by as always. Now I need to go check on my steak. 

Sally......   I am hoping that many consumers read this. As I told Terri above you, I have already had a consumer mention this in their e-mail. ;o)  Thanks for the compliment.

Desiree....  thanks for those kind words and for the congrats, much appreciative.

Tony......  thanks..  I might try to do a mini series on this.  Steak/chicken/ fish?   :o)

Marti.....   sorry to hear about your week and it's only Monday. In regards to this post and any marketing ideas prior to this? Nope... it was just an idea that I came up with last week, doodling with notes, and last night I decided to write more about it. It started off with a basic concept of the types of ways that a steak could be cooked. Then I started to think of restaurant menus. One thing led to another, hence why I wasn't even done by 2 am last night... lol

Overall...   I am just now thinking of different ways to market this, so I will keep you post. As someone mentioned, I could do some type of tri-fold. Possibly some type of postcard, fliers.. so many things. Thanks for your help, I'll be e-mailing you to bounce things off of you.  thanks again...

Gary..... I have the spacing thing figured out now. And thanks for the nice comment and for stopping by.

Lisa......  thanks a lot.....  ;o)  thanks for your support and for the kind words. Business cards?  No thank you... lol  I'll stick to mortgages for now.

06/25/2007 09:31 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Jeff, this is great. May I ask? What are you going to do with this? And are you sure you aren't pinching that little girl.

06/25/2007 09:35 PM by Dena Stevens ~ Ecobroker ~So. Colorado Realtor (Colorado Western Real Estate)


Chuck.... not sure I understand your question or where you are going with this. My guess is that you are a loan officer of some sort....  but in any case, the client pays for this one way or another. Everyone has a profit margin. Someone might say free appraisal, but who is actually paying for it. Think about it.  It's not like I am a grocery store and say, if you buy 5 apples, you get one free. Hoping that you keep coming back to the grocery store. Sure, in lending, we want you to come back, but it's not guaranteed because of consumer loyalty and because it will be many years before you might need another mortgage. Thanks for stopping by.

06/25/2007 09:35 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Dena.... you just snuck in there....  that little girl is my niece. That was her 3rd b-day and she is just so easy to make laugh... and fun to be around.

In regards to this post....  not sure what my plans are.  I will market this in some way, just haven't decided on my direction or take on it as of yet. Thanks for the compliment.  

06/25/2007 09:37 PM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Jeff, FANTASTIC post!  I loved every bit of it!  Keep us posted on how you decide to market it!

06/25/2007 10:32 PM by Illinois Mortgage Lender | Kim Murphy (1st Advantage Mortgage, LLC)


Great post Jeff, very creative!! Congratulations on your feature, now I'm hungry.

06/25/2007 10:41 PM by Melody Young - Auto Broker-Milestone Motoring (Milestone Motoring - Auto Broker/Dealer)


Jeff, this post was absolutely great. I love it. I think you need to make this a real menu and display it proudly.

06/25/2007 11:53 PM by Christy Powers - Pooler, Savannah Real Estate Agent (Keller Williams Coastal Area Partners)


 Cool Jeff, let me know if you need more feedback later. You obviously put a lot of work into this and it would be great if you could find a way to use it. Nite...

realtor closing gifts, marketing, garaughty.com

06/26/2007 01:21 AM by The Blog Artist - marti garaughty (The Art Of Marketing You)


Hey Jeff...

VERY clever presentation. I think ANY TIME you can tell your "tale" using an analogy the better. Dry is dry... and nothing is drier then a mortgage.

Good Job.

Me

06/26/2007 06:16 AM by Craig Schiller (REAL ESTAGING, a nationally recognized leader in Staging.)


I missed this yesterday, but wanted to stop by and say your creativity amazes me. Hey a gold star !!

06/26/2007 07:49 AM by Missy Caulk Ann Arbor Real Estate (Keller Williams Ann Arbor)


Kim.....   thanks for those enthusiastic comments. I truly appreciate them And yes, I will keep you posted.  

Melody......  everyone's hungry now. Funny thing is that I am always hungry.... lol  Thanks for the friendly compliments.

Christy........   I am setting aside ideas for all kinds of possibilities. If you have any ideas, I am all ears.  Thanks for the compliment and for stopping by.

Bob & Carolin.....  my pleasure and thanks for stopping by, I appreciate it.

Marti......  I am looking forward to talking to you about this. It will be interesting to see what ideas come from this and how it looks after the fact. Thanks for stopping by again.

Craig......  thank you very much sir. From someone that once started some of this creativity here on Active Rain when you did the Christmas wreathe with the pictures.  And yes, mortgages can be very dry......  thanks for the compliment.

Missy......    that's okay to be a day late....  ;o)  Thanks a lot for that polite compliment.

06/26/2007 08:09 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Very creative Jeff - I really like it!  This would make for a great flyer!

06/26/2007 10:20 AM by Ravi Shah (Prudential Fox & Roach, REALTORS® )


Ravi....  thanks for those polite compliments. I'll keep you all posted when I move forward with the marketing piece. In 2010....  ;o)  Seriously, hopefully in a few weeks or so.

Jay.....  thanks a lot for the enthusiastic comments... I truly appreciate that.

06/27/2007 08:24 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


Hey Jeff, my right brain loved this analogy. it flows nicely and show you put some time into it. i know i did.. haha!! later man.

ps. that link to your email is just asking for spam. :)

06/27/2007 04:06 PM by Nick M -Realtor®-Appraiser in West Palm- South Florida Real Estate Appraiser (Certified Residential Appraiser- West Palm Beach Real Estate)


Nick..... your right side of your brain?  Do you know what side that is?  ;o)

Seriously though, I do thank you with your help. And thank you very much for the kind words.  In regards to my e-mail, you are right. Just in two days, I have received 4 to 5 spam e-mails. But I also have received 2 new clients from reading my blogs. And both used my e-mail address... so, I'll take those odds anytime of the day. thanks again... 

06/28/2007 12:02 AM by Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages (Infinity Home Mortgage Company, Inc)


This is still one of the most creative and well-done (no pun:-) mortgage posts I've saw.

10/05/2007 03:33 PM by Jason Sardi, Pennsylvania Mortgage Broker (First Choice Equity Group Inc.)


Jeff,

Great Job! I love people with this type of enthusiasm and creativity for what they do. I'd like to add a note regarding the following copied phrase:

I never have to meet you in person and you will get the same service and rates/costs as if I was next door to you. Always meeting your expectations!!

You never meet them in person but you can work with a field representative who does and is of the utmost patience and competence. People are very receptive to the idea of signing their loan on their own time and the convenience of their own home. I see you cover IA which is where I am at halitek.com. I'm happy to be the face for your loan signings in NW Iowa. I also have a national organization of Notary Signing Agents nationwide.

I guess I'm trying to say two things. #1 promote the local ties and #2 as we at the United Notary Association would say 'Go beyond their expectations' not just meet their expectations and the referrals will ultimately follow.  You can promote the use of our members through our Notary Locator at www.unitednotaries.org

Keep up the great work! You are the type of LO we enjoy working with.

www.unitednotaries.org/linda

10/08/2007 10:52 AM by Linda Kassis (Halitek Industries LLC/United Notary Association of America)


Jeff ~  Jason Sardi is right!  What a great concept!  :-)  Enjoy your end of the month.  I understand yours is busy as mine is!  Looking forward to reading your post for the contest.  Jennifer says it should be excellent.  I trust her judgement!

03/28/2008 12:47 PM by Sarah Eubanks ~ Preferred Oregon Loan Consultant & Notary Public (Hill Valley Financial Services)


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Loan Officer: Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages  (Infinity Home Mortgage Company, Inc)
Jeff Belonger -- The FHA Expert.com -- FHA Loans -- FHA mortgages -- Mortgages
Cherry Hill, NJ
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Infinity Home Mortgage Company, Inc

Office Phone: (888) 835-1663
Cell Phone: (609) 440-5133
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Start of StatCounter Code --> I just want to educate people about mortgages and the process. In regards to lending, I am very creative, intuitive, honest, and one who communicates information, may it be good or bad. I am a loan officer that looks out for your best interest. GetDownpayment.com

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