
WARNING: HARD CORE REAL ESTATE INFORMATION BLOW.
THE STATE OF THE REAL ESTATE MARKET AT THE END OF JUNE 2007.
One Broker's Opinion.
Fact: The real estate market is the slowest it's been since about about 1990 Many areas are experiencing the slowest market in 25 years.
N E W S F L A S H: Inventory of homes for sale is at a 15 year high. This news just released by the National Association of Realtors. 11:03 pm EDT.
Fact: There are more real estate licensees than at any time in history.
Q. What's wrong with this picture?
A. Too many agents chasing too many houses to list for sale and too many homes on the market.
Fact: As a result of the above dynamic, the market will rule, fees and home prices will come down.
Well, not always.
TOO MANY AGENTS CHASING TOO MANY HOUSES TO LIST FOR SALE - SCENARIO #1.
Agents playing word games where only the agents know the rules.
Many brokerages are lowering fees to compete for listings. Not so much on an individual agent basis, but there have been a number of brokerages that have opened offering low priced listings. Some of these are advertising ploys because their advertised fee does not include the co-op or fee for a buyers agent. Since a large percentage of homes sell through the co-op to buyers working with an agent, advertising the listing fee only "I'LL LIST YOUR HOUSE FOR $2,995" will make the phone ring and since so many home owners suffer from the Stockholm Syndrome, just getting the calls will lead to listings. I believe that many of these companies are a phenomenon of Internet advertising.
"I WANT TO DO MY OWN RESEARCH ON THE INTERNET. I'LL GET AN AGENT WHEN I FIND MY HOUSE."
Home buyers and sellers believe that the Internet empowers them. They can "do their own research". They don't necessarily need to work with an agent until they are ready. They want information. No, sometimes they even want data. Crimony, most agents and brokers don't know what to do with data. How can the public handle it?? They can't. But, with the volume of pure data and information on the Internet, a large number of buyers and sellers believe that they become home buying and selling "experts" by researching first and making contact with agents last. II believe that it is a truism in real estate as with other service industries that research, training and information are not a substitute for EXPERIENCE. The public can research all they wish thinking that they
are becoming experts, but research will not provide experience.
"NEW HOME PRICED BELOW MARKET - PRE-CONSTRUCTION PRICING"
Builders use the same word games when advertising new homes in the newspaper. "Hazard Model - Base Priced at $349,000." What the ad doesn't reveal is that the builder has only one lot sited for the "Hazard Model" and that lot is on a 67 degree slope, will have stilts in the back, a useless back yard and a sub-basement to anchor the house on the lot. The next price up is a model that sells for $449,900, but that one isn't advertised because it doesn't get the public out to the beautifully decorated model home.
Fact is, home sellers don't really know any more about real estate sales today than they did before the Internet. They just believe that they do because they have "done their research". Many of the homes listed with brokers who advertise low listing fees in their Internet advertising do not sell and, eventually, the home is listed with a traditional agent/broker who, while their fees are negotiable, are still sufficient to provide for services designed to sell the house as well as list it.
TOO MANY AGENTS CHASING TOO MANY HOUSES TO LIST FOR SALE - SCENARIO #2.
Agents buying the listing.
The other result of the slow real estate market are agent taking overpriced listings and even recommending pricing that is over market for the house/area. We've all heard this, sellers who do not understand pricing based on the market and market trends and price their home based on "what they want to get out of", "what they need to get out of", what so-and-so got for theirs". With the Internet, home owners can now go on line and see the prices for other homes in the area. They can often see the price for which similar home sold. What they can not usually see is the interior, size, amenities, finished square feet, etc. of homes they are using to price their home. Sellers seldom understand the different market value of different styles. Sellers also are often afflicted with wishful thinking, usually brought about by thinking they know what they are doing when pricing their home to sell.
ENTER THE AGENTS, the "experts", the persons with experience. The agent is the person who is tasked with giving the seller good advice about selling his house.
Agent #1: "You think your house should sell for $450,000? Not a problem, I'll be happy to list it for $450,000. Sign here."
Agent #2: "You got a suggested price of $450,000? Actually, I believe I can get more for you. How does $475,000 sound? Sign here."
Agent #3: "The previous agent suggested a price of $475,000? I believe I can get $499,900 for your house. Sign here."
What's a seller to do?? They do not know the market. They simply believe that they do. Sellers are easily schmoozed by experienced agents who flatter their home, their decorating, their coffee and their dog. Get a seller to smile proudly and they are ready to overprice their home in a nanosecond because they believe it will put $$$$$$ in their pocket. Sellers are human. The agent who hears a seller suggest a price of $499,900 and shows documented competitive analysis of properties that suggests a price of $439,900 is not going to be very well received. "That agent is trying to underprice my home to make a quick sale and get a quick commission." Any experienced agent can produce a CMA that will show any desired result. Many agents will not do so, but a sufficient number will and do. The above scenario is present in any area where the average Days On Market
exceeds 60 days.
DON'T JUST TELL SELLERS WHAT THEY WANT TO HEAR
Bryant Tutas, an Exclusive Seller's Broker in Florida, is the master at understanding that sometimes it's best to get the listing as the second or even third listing agent after two other listing agents have "bought" the listing and it's time for the seller to get serious and listen to some hard core real estate facts. "Mr. Seller, your house that had a value of $400,000 a year ago when you first listed it for $475,000 is now worth about $375,000. The market has lost value while you tried to sell it for more than it was worth then and today the recommended list price is less than a year ago."
WHEN WILL IT END? When listing agents look at homes that are going to be overpriced and simply say, "Mr. Seller, all things considered, I'd rather go to the beach."

Hi Lenn,
We have too much of this one going on here in New Jersey, "TOO MANY AGENTS CHASING TOO MANY HOUSES TO LIST FOR SALE - SCENARIO #2. Agents buying the listing." It almost seems to be the policy of one large locally based company to send their agents out and tell the home owner 50K to 80K more than anyone else just to get the listing, then 3 weeks later like magic the price drops at least that much. Realtors are not that dumb, the word it out, very few Realtors in this area will put in a offer on one of their listings in the first 3 weeks. How is that good for the home seller?
It seems like there are lots of Realtors who are getting out of the business, so when the market finally does get better, it will be lots better for those of us who know what we are doing and have put the work in and stayed in the business. Hopefully not to much longer now, but the longer it takes the more agents will pack-up and get out.
Jim