"Learning the Balancing Act of Social Media" - Blog Tips for Rain Drips

Real Estate Agent with The Sound Realty Team - KW West Sound WA State 52404

"Moderation in All Things"

Terence - Roman comic dramatist (185 BC - 159 BC)


For those of you who are new to ActiveRain, Social Media, and blogging, one of the most difficult lessons to learn is the importance and discipline of balancing your online marketing efforts with your past, more traditional methods of promotion/business development.

In our industry, there is a natural tendency for people to become so caught up in the latest and greatest marketing craze, to the extent that they often neglect to continue doing those things which have worked effectively in the past.

Let's face it, accessing and utilizing Social Media tools, especially social networks like ActiveRain, can be fun and extremely addictive! And, the more addicting they become, the more time-consuming they become as well. Eventually, we end up expending a lot of time and effort that doesn't necessarily translate into increased business/revenue.

And isn't that really the reason you began your Social Media Adventure? Because someone told you that ActiveRain and blogging was the latest and greatest method for generating business and attracting potential clients?

Well, allow me to share just a few basic suggestions to help put your Social Media involvements into perspective:

Don't Throw the Baby Out with the Bath Water

Remember that Social Media (blogging, social networks) is simply one more tool in your marketing tool belt. Don't neglect those methods and practices you have used in the past to generate business and promote your services. While is could be argued that utilizing Social Media can be a more efficient and effective use of your time and energy, it should not replace those methods you've employed in the past. It should supplement and compliment them.

Be Deliberate and Disciplined

What are your goals for using Social Media? Develop a detailed and intentional Social Media marketing plan. What tools, platforms, applications will you use that will enable you to achieve your goals? Remember that the effective use of the right Social Media tools should SAVE you time, not rob you of your time. Schedule your Social Media involvements as part of your daily ritual and routine. Discipline yourself to stay within the allotted time-frames you establish.blog-tips-for-rain-drips

Consistency is the Key

Whatever plan or schedule you determine, stick with it. Any meaningful kind of successful marketing effort takes time and consistency to be effective. This is especially true when it comes to blogging. In order to develop any traction with the search engines, and be 'found' by potential clients, you will need to regularly publish good, relevant content to your blog.

Pace Yourself

If you're new to ActiveRain, Social Media, or blogging, things can be a slight bit daunting and overwhelming. Take baby steps at first. Don't bite off more than you can chew. Trying to do too much at once will only leave you feeling frustrated and defeated. Do one thing at a time until you gain a sense of confidence and comfort. Then move on to the next thing.

I hope you've found these suggestions insightful. For more helpful information, check out the Blog Tips for Rain Drips Archive.

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Rich Jacobson is a licensed real estate professional providing knowledgeable empowerment and relentless representation for his clients of residential properties and vacant land throughout all of Kitsap County WA and portions of Pierce, Mason, and Jefferson Counties. You can also find him at KitsapLife.com, SOUNDBITEBLOG and Crabbing in the Hood, or e-mail:  kitsapagent@gmail.com

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Rich Jacobson is a licensed Real Estate Broker & Branch Manager for Keller Williams West Sound/Silverdale; an avid Crab Hunter, Clam Digger, and Oyster Shucker, He is the Social Media Evangelist for Life on the Kitsap Peninsula & The Western Puget Sound in scenic WA State.


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  1. Harry F. D'Elia 11/07/2009 07:45 AM
Real Estate Technology & Tools
Active Rain Newbies
Social Media Marketing
Blog Tips for Rain Drips
Dedicated Bloggers
Web 2.0
social networks
rich jacobson
traditional marketing
kitsap county wa real estate
social media marketing

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Tim Wilson


Don't worry about Kyle Texas --- I don't think it is even an actual person writing those comments.  I haven't figured out the exact code yet, but all of his comments appear to be automatically generated by a late 1990's "Magic 8-Ball" random comment generator program... so be careful that you are not just responding to a computer program!

I actually find them entertaining in a nonsensical kind of way.   :-)


Nov 02, 2009 05:38 PM #51
Rich Jacobson
The Sound Realty Team - KW West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Hmmm...interesting. Has this guy been up to such mischief for long? There was a day when the AR gods would not allow such antics....

Nov 02, 2009 06:35 PM #52
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566
Rich, very simple, basic and practical points to remember while using our new Social Networking products.
Nov 02, 2009 07:12 PM #53
Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages
FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage - Santa Rosa, CA

Rich, great advice. We all have to get back to the basics.

Nov 02, 2009 07:22 PM #54
Damon Gettier
Damon Gettier & Associates, REALTORS- Roanoke Va Short Sale Expert - Roanoke, VA
Broker/Owner ABRM, GRI, CDPE

This site is somewhat addictive.  It is a great place to learn though. 

Nov 02, 2009 07:54 PM #55
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

So I get to come after the Ugg Boots! lol

Rich, I was totally addicted to Active Rain last year when we met you and Brad at NAR. It has taken me a year to bring some sort of balance back into my life. I think the learning curve of all this was overwhelming, but after time you do get a better handle on it.  This is a very deserving Feature because Social Media is great but works best in boundaries.

Nov 02, 2009 09:45 PM #56
Rich Jacobson
The Sound Realty Team - KW West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Sharon:  It was truly my pleasure to meet you guys at NAR in Orlando. That was a great time!...

Nov 02, 2009 10:34 PM #57
"The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW.
President-Tutas Towne Realty, Inc. - Kissimmee, FL


It's been going on for awhile. Some people would call it a standard of practice :)


Nov 03, 2009 10:34 AM #58
Mike Jones
SUNSTREET MORTGAGE, LLC (BK-0907366, NMLS 145171) - Tucson, AZ
Mike Jones NMLS 223495


Pace Yourself...

Oh, NOW you tell me!  LOL

Mike in Tucson

Nov 04, 2009 10:54 PM #59
Douglas Fischer
East Oahu Realty - Selling Honolulu, Hawaii Condos - Honolulu, HI

P.S. Rich, I just noticed you live and sell in Kitsap County.  Although it's been many years, having lived in Palm Desert, CA and Honolulu, Hawaii in the last 15 years, I used to live on Bainbridge Island, and many years ago built a passive solar home in Indianola and lived there for many  years.  What a gorgeous place.  I hope real estate is doing well there.

Nov 05, 2009 02:53 PM #60
Rich Jacobson
The Sound Realty Team - KW West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Hey, Douglas!  Real estate here on the Kitsap Peninsula is probably better than most, given the constant influx of active-duty military and their dependents. I used to live in the Makiki District, near the corner of Kinau & Pensacola. Is the 1st Baptist Church of Honolulu still there on the corner?

Nov 05, 2009 05:12 PM #61
Douglas Fischer
East Oahu Realty - Selling Honolulu, Hawaii Condos - Honolulu, HI

Rich - Yes, the 1st Baptist Church is still standing strong and attendance at full occupancy!  ; )

Nov 06, 2009 04:22 PM #62
Jody Deeds
Key Realty, LTD - Columbus, OH
"Helping You Move On With Your Plans"

Nice post.  Yes, SM stuff can get very overwhelming.  Having a plan is a must. 

Nov 07, 2009 08:33 AM #63
Lora "Leah" Stern 914-772-4528
Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY
Real Estate Salesperson

Rich,thanks for the post and the advice.  So, if I don't get it all It's all right to proceed with small baby steps?

Nov 08, 2009 06:47 PM #64
Rich Jacobson
The Sound Realty Team - KW West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Lora:   Absolutely! Baby steps are acceptable!...

Nov 08, 2009 09:50 PM #65
Janice Cooper
Long & Foster Real Estate Inc. ~ C: 609-694-3622 New Jersey - Medford Township, NJ
Broker Associate, ABR, ASP

Great post... I'm listening.  Thank you ~ JC

Nov 08, 2009 10:17 PM #66
Rich Jacobson
The Sound Realty Team - KW West Sound - Poulsbo, WA
Your Kitsap County WA Real Estate Broker

Janice:   Let me know if there is ever anything I can do to help you in your social media efforts!

Nov 08, 2009 10:19 PM #67
Daniar Betancourt
Metro 1 Properties - Brickell, FL

Great advice, its hard for me not to get sucked into one thing like blogging, or videos: its important to keep a good mix and keep a consistent common thread through out everything. I am relativity new to social media, but I have decided that internet marketing is going to be 80% of my marketing, not just blogs but websites, videos, ebooks, etc. Another 10% is going to be generating traffic to my internet marketing, and the last ten will be following up with prior client to generate their future referrals.  I have never marketed my self an other way and find the internet is the cheapest, and most effective way to reach clients today. Not just gaining new clients but selling and finding great properties as well.

Danny Betancourt

Nov 11, 2009 08:20 AM #68
Rosemary Brooks
BMC Real Estate - 209-910-3706 - Stockton, CA
The Mother & Daughter Realty Team

Great post. I am personally working on the moderation.... its hard.  I just started a diet and I moved 2 steps up and 5 back (I forgot about moderation)!

I will re-read this post and I am sure I will find more good tips to help me with this. I want to learn about doing youTube videos and all that but I am hestiating - not sure why. So much to learn.

Nov 12, 2009 06:19 AM #69
Jill Schmidt
Aurora, CO

I especially like the thought "Don't throw out the baby with the bath water".  This is just one more tool!

Nov 14, 2009 07:03 AM #70
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Rich Jacobson

Your Kitsap County WA Real Estate Broker

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