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Incorrect and Incomplete MLS Entries Thwart Sales - An Article I Wrote

A few weeks ago I posted a Blog on this topic on Active Rain, and I decided to turn it into a full article for RealtyTimes.com. This maybe a great article to give to your brokers, and your local MLS. As an active agent...I think we have a responsibility to ensure the listings are entered correctly. All errors are just magnified by IDX.

Incorrect and Incomplete MLS Entries: Chance of Sale is Lost Forever

"Many in real estate delude themselves if a home has the right price it overcomes all objections and will sell if placed in the MLS. I disagree. My proof are the thousands of MLS listings that expire or withdrawn every day without ever selling. Since I specialized in expired listings for a long time I have found there is always a reason why homes do not sell. Contrary to what many believe in our business, it isn't always the price that prevents a sale." Read the Rest of the Story

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Posted by Jim Crawford ~ Atlanta Real Estate-ABR E-PRO on 11/02/2009 11:39 PM

Comments (22)

mls entries, mls errors, mls incomplete listings, mls listing entries, mls listings, input errors, mls, wrong data, faulty data, idx, brokers, data

Originally posted at: Atlanta Real Estate | Atlanta Housing News for Real Estate: Incorrect and Incomplete MLS Entries Thwart Sales - An Article I Wrote

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22 Comments on Incorrect and Incomplete MLS Entries Thwart Sales - An Article I Wrote

NOV

I have clients tell me all the time that they can not believe the junk and mistakes they see on the MLS.

Joseph Niece (REMAX Results) I think the Foreclosure properties have only compounded the problem!

So true Jim. No pics (or lousy pics) don't help us sell the property either!

Jim - I have seen so many mistakes in the MLS, from the area that the property is listed in to no directions or incorrect directions...but I think the worst thing I have seen is no pictures and no marketing comments. I can't believe an agent actually thinks they are marketing the property when they do things like this. What an injustice to the seller!

Hi Jim...Great Post, is MLS really serving us as would like too any more? In Canada the Competition Branch of the Government is wanting us to make changes in our Rules to almost allow anyone to post a listing and allow consumers to make offers direct to Sellers...mmm. Maybe time to stop offering MLS Public site in Canada, and let the Realtor in each area serve the Public like we know how to.

Cheers, thanks for sharing

Congratulations on the article, Jim. And yes, there are so many badly presented MLS listings it is mind boggling. Personally, I dont' bother with the ones that have not pictures or are sloppy because it seems to represent the house itself.

Melinda Peterson Broker Realtor® Grants Pass Southern Oregon Real Estate (Real Estate Cafe) Especially the wrong pictures or no pictures.

Lori Mode and Bruce Durham (Keller Williams Realty) It is scary when you see the price tags on some of these homes. Million dollar listings.

Victoria Oak Bay Realtor Fred Carver 250-598-2963 for Victoria Oak Bay Homes (Re/Max Camosun Oak Bay & Surrounding Area Real Estate) WOW! That would be when I would leave real estate.

NOV

Jane Peters Los Angeles Living, Los Angeles Homes (BRC Realty Group) Thanks! It really is the height of laziness not to enter the photos. I mean it is not like we are rushing out to develop them anymore, or do not have a roll of film!

Hi Jim, Good post. Thanks for sharing.

Best - Sash

Hi Jim. Their laziness makes everyone look bad. The client will blame their Agent for the lack of professionalism of another agent. I just recently found the perfect home for a buyer. The buyer was of course very excited. I called the listing agent and was told it was a short sale. It was not disclosed on MLS. I then had to explain to the buyer, the home was actually a short sale.

Sad but true. Sometimes when I see a listing I can only think that the listing agent considers the opportunity to expose their listing to thousands of agents and consumers to be a chore rather than an opportunity.

The MLS listing information is the single most important marketing function available to a listing agent/broker. Yet, it's treated as a chore.

I especially love the ones whereby the AGENT REMARKS ends with "Sell B4 I do", for a listing that has been on the market for 5 months with no showing instructions, no photos, no room sizes, no amenities, etc., etc.

I realized long ago that many agents have no interest in co-oping their listings so it makes perfect sense to have defective listing information in the MLS system.

Jim,

The MLS description is the front door to just about everything that happens. Incorrect/incomplete MLS information is a reflection on the agent, brokerage, and will affect the property.

Rich

There are a lot of agents that don't put in the effort to be successful. It lets agents like us clean house:) You see terrible lazy work in the MLS everyday!

Sasha Miletic - Windsor Real Estate (RE/MAX Preferred Realty Ltd.) Thank you Shas!

Joshua Miller, REALTOR® I lost a buyer referral because of that. An agent I know put a home in as a 'short sale' and it wasn't... in a 550K neighborhood, and listed it for 325K. All without approval of the bank. No matter how I explained it to the buyer, they did not believe me.

LennHarley, Homefinders.com, MD & VA Homes and Real Estate Lenn, you nailed it! "Sometimes when I see a listing I can only think that the listing agent considers the opportunity to expose their listing to thousands of agents and consumers to be a chore rather than an opportunity. "

Richard Iarossi, Crofton MD Real Estate, Annapolis MD Real Estate (Long and Foster® Real Estate, Inc.) I've sold more listing via the MLS and Internet over the years, that I personally realize how strong a tool it is.

Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) Since the MLS is now tied to IDX, the public sees it also. The errors are magnified over and over again.

NOV

Good points all Jim-

Thanks as always.

Jim Wood Nashville Real Estate (Crye-Leike Realtors, Inc.) Thanks for stopping by!

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