The short answer is that you probably cannot ever have too many leads.

Gary Keller emphasizes this with the "Over-kill ALL the time" approach.

If you're not reaching your goals each month and you have high anxiety that you don't have enough prospects in your pipeline, you are going to need to DO something about it and quit fretting.

We are entering that part of the year when NOW income is especially desireable, right?

I am coaching with several folks who brag of a "full pipeline" of leads for "after the first of the year" and are approaching panic when they think about the next 2 months.

When I wrote about "REALTOR Holiday" a while back, my challenge was for you to continue to lead generate CONSISTENTLY . . . ALWAYS!

If you are anxiety laden, you don't have enough of something . . . leads, prospects, clients . . . What is it?

Here's what I often hear:

"I have PLENTY of leads . . . I just don't have many prospects for the next few months, and I need money NOW!"

Here's how I respond:

"Quit whining! Your problem is that you do not have enough leads!"

So . . .

It's time to step out of your comfortable little zone and start doing some DIFFERENT things to generate MORE leads.

Oh yeah! . . .  LOW COST ideas . .  .

Knock on doors in your Target Area of Expertise.

Hang out with the "Natives" by hosting a Pot-Luck party for your target area on a random afternoon - Do this BEFORE the "normal" holiday parties commence. This takes very little coordination effort and is a very low cost way to come into contact with your sphere.

Announce your "Holiday Potluck Party" by going door-to-door with a flyer for it . . . Encourage everyone to bring their whole families.

Invite your "Mets" database to the party (through Facebook or email invitation).

Oh! . . . Be sure you've got a few of your "For Sale" signs strategically placed to stimulate random discoveries by the attendees that might lead to conversations about real estate,

Host Open Houses in your Target area during the week when people are coming home from work (4-6 or 5-7) . . . Use reflective pointer signs (It's getting dark EARLY).

Talk to strangers!

Attend every function you hear about in your community.

Don't be bashful . . . Be BOLD!

ASK for appointments!

ASK for Referrals!

OK!

Now quit stewing about things and get out there and DO this. There's no time for procrastination whatsoever . . . I figure you've 2 good weeks to get this ball rolling.

I'm rootin' for ya!

I'm just sayin'

Best,

b

Barry Owen
Principal Real Estate Broker
Keller Williams Realty
30 Burton Hills Blvd Suite 175
Nashville, TN 37215 - Green Hills

Call me:                615-568-2123        
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email me: barryowen@kw.com
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4 Comments on How many leads will be enough?

NOV
03
Outside Blog

That's exactly it Barry.......get out of the comfort zone or it's gonna kill your business. I have no problems knocking on doors. I'd rather the face-to-face contact. Great post!

6:13am • #1

This is a good motivational piece. Thanks for the "pump up" Barry and your suggestions are really good ones.

6:29am • #2
217,786 Points 1 Featured Post

Quite good, Barry. I've all so heard it called, throw it on the wall and see what sticks?

6:32am • #3
155,748 Points 7 Featured Posts

I do a LOT of throwing things against the wall :-)

At the end of the day, it's all about VOLUME.

My good friend Bill Haggard has always said there is NO business problem that can't be solved with volume.

 

Thank you for the comments,

b

8:15am • #4

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Barry Owen

Nashville, TN

More about me…

Keller Williams Realty

Address: 30 Burton Hills Blvd Suite 175, Nashville, TN, 37215

Office Phone: (615) 425-3622

Cell Phone: (615) 568-2123

Email Me

Stream of consciousness commentary on the real estate industry from the perspective of a principal Broker of a Keller Williams office in Midlle Tennessee - Also a Career Development Coach with vast Organizational Development/Transformation training and experience - in the industry since 1993


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