Did you know that if you feed your children Kellogg's Coco Krispies it will help boost your child's immunity? Really?

Apparently, new cereal boxes have been printed and distributed with a banner stating this fact.  Last week the San Francisco, CA City Attorney, Dennis Herrera,  sent a letter to  Kellogg and the Food and Drug Administration asking Kellogg to prove their claim. Really?

Kellogg is stating that they have added additional Vitamins C, D and E which provide support to the Immune system. Okay...

This is the silliest scandal I have heard about this week (I say this week since there seems to be a new silly scandal each week for the press to obsess about).  As a parent, if I am feeding my children Coco Krispies, I am clearly not worrying about their health relative to their breakfast diet. Before you jump all over me, what I mean is that sometimes you just want your kids to eat breakfast. If that is what it takes to get them to eat, more power to you!  If I wanted to make sure that my family was getting a balanced breakfast diet, I doubt that I would head to the sugary cereal section of the grocery store. 

I have seen this story featured on CNN, NBC and in USA Today.  Gosh, you would think that we all believe everything we read on cereal boxes.  Is it really fair to the American public for the press to assume that we are all too naive, and yes, stupid, to doubt the validity of a banner plastered across a Coco Krispies box?  If I select Coco Krispies for my family, do you think that, maybe, it has to do with the fact that I believe they will actually eat it?  My family is not a big cereal family, but if they were, I would buy what they would eat.   Maybe it is just me, but I find that buying a box of cereal that my family won't eat is a true waste of money. I am quite sure that I am not going to swap out my Special K for Coco Krispies because of their banner claiming a Immune system boost.

I guess it just makes me wonder why so many people are focused on such a silly issue? Is there nothing else for the press, the city of San Francisco and the FDA to worry about?  I think there is plenty wrong with the food system in our country and Coco Krispies is probably at the bottom of my list of concerns.

Do we really need the media to tell us that Coco Krispies is not a cure for the H1N1 flu?  Are Americans that naive? Of course, we just finished a period in time where people believed it when the banks told  them that their homes were like bank accounts....maybe we do need protection from ourselves.

I guess it brings me back to that old adage, 'If it sounds too good to be true, it probably is.' And just in case you believed the labels on your cereal, now we must apply that to our breakfast choices as well!