In 5 Seconds: What Do Buyers And Sellers Want To Know?

Buyers want to know, "How much down and how much a month?"

Sellers want to know, "Can you get me what I want for my home?"

They both want to know, "Why should I hire you?".

Buyers and Sellers knowwhat they want.  They have already found the home they want on the internet or they know what to do to help their home generate a better price by the time they call you.  With the thousands of Realtors out there, it seems to me that what consumers need or will be looking for, is an agent who they can trust to help get them through the process of getting what they want. 

So, how can you set yourself apart from the rest?   Simply said - by being credible.

Do what you say - or don't say it at all.

If you don't know something - don't pretend you do.  Just say, "I don't know" and follow with, "But I will find out and get back with you."

Be accessible.  If someone has to call you more than once to actually "speak" to you - you're losing their confidence.

With Buyers, don't show them what they don't want and what they can't afford; with Sellers, don't tell them what they want to hear - tell them the truth.

At listing presentations or showing homes, don't point out only the good things of a home or  just agree with what a client loves about a home.  Really look - take note of any flaws or issues and be prepared to guide Seller's on presentation and repairs;  and for Buyers, making a well-thought out offer.

Know the market and the inventory first hand.  Don't just rely on reading comps. Spend time looking at neighborhoods and previewing homes. When a client says, "Have you seen this home?" or "I was wondering about this home ..." - you are going to know and be able to give them first-hand knowledge.

When you're with your clients - on the phone or in person - be there 100%.  Don't get distracted, don't multi-task, don't complain about how much money you're losing on the deal, etc., it's not in your or their best interest.

Develop your people skills.  When it comes down to it - real estate is a people business.  No matter how much you know - unless you can sincerely interact, listen, understand and empathize with people - you won't be able to meet their needs.

Gabrielle (Kamahele) Rhind - 2009. If you want to reprint parts of this - just email me for my permission rhindohana@msn.com or TucsonsRealEstate@gmail.com. Buying or selling Tucson real estate, Mt Lemmon, Tucson bank-owned homes, Tucson rental homes, or Tucson lease option homes? Visit www.BuyMyTucsonHome.com.