The following article first appeared on my blog deansguide. It documents the benefits of utilizing Hubspot's free measurement tools in determining your blog's effectiveness and overall condition. Hubspot also features a free online marketing report at the end of your Website Grader report. You receive two free tools at no cost. 

hubspot website grader

Realtor blog sites are being created everyday to support careers, businesses, and communities. But do you know how to measure your progress once you have launched the blog? Do you have analytics in place? Are you measuring through Google Analytics, WordPress statistics, Alexa, Quantcast, Sitemeter and other traffic measuring sites?

Website Grader Measures

The best tool you can use to analytically measure your blog or website is hubspot’s Website Grader. Hubspot, a Boston based social media analytics marketing firm, is one of the leading industry think tanks devoted to everything social business.

  • On Page SEO: analysis includes meta data, headings, images, & interior pages
  • Off Page SEO: analysis includes domain info, Google Page Rank, Google Indexed Pages, last Google “crawl” date, traffic rank including Alexa ranking, Inbound links, blog directory listings
  • Blogosphere: includes analysis of url established, Technorati ranking
  • Social Mediasphere: analysis includes listing in bookmarking sites del.cio.us, digg
  • Converting Leads: determines whether your site has RSS feed, Conversion form
  • Competitive Intelligence: keyword analysis and info on competing websites closely related to your site
 
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Dean Guadagni

San Rafael, CA

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Inner Architect; Inner Architect Media

Office Phone: (415) 410-7524

Cell Phone: (410) 410-7524

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Dean Guadagni is the Business Director for Inner Architect a social media marketing agency. We help businesses, corporations, and entrepreneurs understand how to utilize Web 2.0 and social media tools to deliver their value message. We perform diagnostics, create social media marketing plans, implement strategies, measure analytic information, as well as provide retainer based ongoing maintenance. We utilize direct marketing targeted strategies to measure our clients' message effectiveness and their ongoing engagement with their audience of consumers. This blog is an extension of http://Innerarchitect.com and my business self help real estate blog http://deansguide.wordpress.com. I write about business self help, networking, marketing, and branding. Interspersed within this core content are the techniques and tips on how to use social media like Linkedin and Twitter as well as your blog as the hub of your efforts to gain exposure and recognition with your target audience(s).


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