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CornWhat good is setting up a farm if you don't actually FARM it?!? All that effort and time wasted. Well I guess you can comfort yourself by saying "It kept me busy for awhile" But did that do anything to increase your net worth? Did that put milk on the table and meat on the grill?

Farms take time to cultivate. The roots need a chance to grow. Real farmers know that they can't rush the process. It does no good to tug on the tomato plants and yell "GROW" You need to be prepared to not see anything come from your farm for 7-12 months in the beginning. Most agents give up after 3 or 4 months saying "I tried it but it doesn't work for me" Well, of course, it is not going to grow because you stopped watering it. This is also true if you stop farming your farm. You stopped watering, you killed it, and it is going to take time to bring it back to life.

How big does a farm have to be to be productive? I guess that depends on what you can afford to spend in money and time on marketing. I think your basic farm should be at least 200 people that you know and are in your sphere of influence. Why 200 you ask? Well, that's the basic number for being able to send out bulk mail. Figure the cost at approximately 50 cents per person. That means you need to commit to spending $100 a month on your farm or $1,200 a year.

So make a commitment to sending something to your farm every month. Commit to putting in that much effort to cultivate your farm or please, just stop wasting your money.

Shannon Aldrich

Keller Williams Coastal Realty

Portsmouth, NH

www.RealEstateSeacoast.com

 

 
Post is included in group: ABC's of Real Estate Marketing
Post is included in group: Building Your Niche
Post is included in group: Effective Farming
Post is included in group: Marketing, Ideas and Methods That Work!!
Post is included in group: Target Marketing

8 Comments on You have to farm it!

NOV
03
2009
122,575 Points 3 Featured Posts

Patient, steady and consistent - that's my motto and that's what you have to be with farming to see results.  You can't jump in and jump out as your schedule allows.  Schedule your farming and stick to it!

10:03am • #1
227,469 Points 7 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It's just like the race between the tortoise and the hare...........better to be the turtle.

10:09am • #2
548,980 Points 110 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Shannon...

When we opened our business, 14 years ago, we selected a small community that had potential for growth. At that time there were only 20,000 residents. The population now is right around 70,000 and still growing. Back then I had my doubts as to whether or not we'd made the right decision for ourselves. But, we didn't. We worked it consistently for years and were rewarded for all our efforts. It seems that today everyone is looking for the magic real estate pill. There is no such pill. Anything that even remotely resembles magic came from hard work :)

TLW...ROAR!

11:03am • #3
NOV
05
2009
214,365 Points

Hello Shannon,

Farming does work....one needs to be consistent & patient.  The hard work will pay off if one sticks to it.  Thanks for sharing!   

Rita

 

8:00pm • #4
NOV
08
2009
589,597 Points 2 Featured Posts Attended Rain Camp Called Shot Master

This is good sound advice Shannon, and timed perfectly as we start planning our next years activities.

1:13am • #5
NOV
15
2009

Farming works for me. I send out a newsletter every month, provide a quarterly market report and lo & behold I am getting business off of it.

8:11am • #6
JAN
15
2010
101,432 Points

Shannon,

Great Post. Sometimes one more is all it takes for it to start working.

Thanks for sharing,

Matt Naumann

9:14am • #7
MAR
19
2010
Called Shot Master

Thanks for sharing about neighborhood farming !!!!!!!!! My own development is a great place for me !

7:20pm • #8

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Crossedarmshires

Shannon Aldrich ~ NH & Maine Real Estate Seacoast

Rye, NH

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Keller Williams Coastal Realty

Office Phone: (603) 610-8511

Cell Phone: (603) 502-7660

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Sharing perspectives about living in the New Hampshire Seacoast & Southern Maine area from a native professional real estate consultant. Marketing ideas for other real esate agents that can be used in any market.



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