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We all talk about how we go above and beyond the call of duty in our businesses and there are many different opinions of exactly what that means. In a market that has been undoubtedly slow we have to be unique in our approach in doing the best we can for a Hawaii Home Seller and GETTING THE PROPERTY SOLD!

After viewing a property the Saturday before  it was obvious there would be MUCH to do as the property was a rental for MANY yearsThe listing was signed with the contingency that it would not be shown until all repairs and cleaning were complete. 

I started brainstorming and came up with a few ideas I thought would work to get it on the market and hold an Open House the next Sunday:

  • By the next morning- Sunday-  the painter started on not only painting but spraying new ceiling throughout the downstairs. (don't ask me how it got so many dings and scrapes...they may have been walking the ceilings?)
  • The painter finished up putting back the ceiling fans etc by Monday. The handyman started to do a few odds and ends and installed the new range hood.
  • On Tuesday we went in to do some cleaning to put a ‘woman's touch' on everything. Argh....that took 2.5 days and it was more than what I first thought. Also, the flooring guys came in to change the tile in both bathrooms and put new baseboards and the handyman came back to finish up some final work.
  • On Wednesday the new dishwasher was delivered, I put up the listing on the MLS with specific instructions that the first showing was at the first Open House on Sunday.  Added just a bit of staging (plants, rugs, table etc.) so the floor plan was evident.
  • Thursday and Friday screens were cleaned, additional caulking and open lanai painted (it had splotches of three different colors) and I added the listing to MULTIPLE sites and the final touch up cleaning through Saturday.

From Wednesday to Saturday many calls came in to view the property before Open House day but they were politely declined due to  ‘work being done' and told to please attend the First Open House/Showing on Sunday.

Sunday's Open House proved fruitful and it turned out to be a great strategy for a highly desirable complex........21 groups of people (about 50+ individuals) came through and only 1 person signed in the guest book that DID NOT HAVE AN AGENT.  By Monday morning (yesterday) we had an offer in hand.  By the afternoon we had other calls from agents saying their clients came to Open House and considering putting in an offer.

The property is now in contract and in escrow.

Moral?   Even though a lot of work in a short period of time (and at minimal price) went into getting the property ready.... it was well worth it to get the property sold!

 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Celeste "Sally" Cheeseman is a Realtor-Associate with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs, she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocating to Hawaii, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents.

Website: www.hawaiihomesmarket.com

Supporting Hawaii Local Businesses!

                                                       

 

Celeste "Sally" Cheeseman  is a Realtor-Associate® and Certified Residential Specialist (CRS) with Century 21 Liberty Homes in Mililani, Hawaii. With a sharp understanding that a listening ear is the key to a client's needs  she serves the island of Oahu (Honolulu County) and all Hawaii Military Relocations, Hawaii Retirees, Hawaii Job Transfers and Hawaii Residents, Home Buyers and Sellers.

  

 © 2007-2011 Celeste "Sally" Cheeseman's Hawaii Real Estate and Relocation Blog.

All rights reserved.

     

 


 

 
This post has been included in Hawaii Real Estate News Honolulu County, HI Real Estate News
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65 Comments on Strategic Planning + Hard Work = Property IN CONTRACT

NOV
03
2009

First impressions really count!!!

12:54pm • #1
241,227 Points 2 Featured Posts Called Shot Master

Congrats on your sale.  A little hard work and preperation never hurt anyone and it paid off in this case.

12:55pm • #2
415,283 Points 22 Featured Posts Outside Blog

Sally - that is so great to hear. We have a similar situation in hand - waiting for the key to get in to see what needs to be done! That is awesome. Woo Hoo. ~Rita

12:55pm • #3
388,321 Points 2 Featured Posts

Sally,

Good story and great job.  In the MLS system in the Maryland area, we are not supposed to place a listing in the MLS until it is ready to show nor to advertise it elsewhere before listing it on the MLS, which is all designed to hamper us from having a great marketing plan, that works, such as yours did.  Again, great job.

1:16pm • #4
213,961 Points 4 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Sally - You are so right. we really need to get the lead out if we're going to attract buyers!  It's amazing that with a little work and some cold cash, we can get a property under contract which wold have otherwise sat on the market.  --Sara

1:22pm • #5
924,768 Points 97 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Sally, Strategic Planning + Hard Work = Property In Contract is a formula that works, and you proved it in this sale.

3:31pm • #6
880,152 Points 210 Featured Posts Localism Sponsor Outside Blog Called Shot Master

George: Sure does!

Sara: That is definitely a plus in my book...a few bucks and some elbow grease :)

 

4:03pm • #7
880,152 Points 210 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Ron: Ours says we have to list it within 4 days of signing a listing....but we can also have contingencies according to what the seller requests as well. Allowing the agents and their clients see the listing and 'not miss out' allowed many to view on Open House ...it's up to the agents to get their contracts in ....fast.

Rita: I love making a house a home :)

bob...it sure did.

judi: It's those first impressions that set the stage.

4:07pm • #8
882,541 Points 34 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

way to go - the market has started moving back in the direction we all like - we are selling more and more homes again!!!! ;-)

5:39pm • #9
829,758 Points 156 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Woo Hoo, Congratulations on getting another transaction under contract. You are awesome!!!!!!!! Isn't interesting that the harder we work , the luckier we get. And you not only work hard but smart!

 

6:27pm • #10
1,049,319 Points 177 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It's the best working formula out there. All because you are a part of it....

6:45pm • #11
848,742 Points 153 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Very inspiring, Sally.

I love to see agents go the second mile and sellers be willing to work with what you know will get the house done.

CONGRATULATIONS!!!

7:23pm • #12
224,448 Points 22 Featured Posts Outside Blog Hit Router Attended Rain Camp Called Shot Master

Sally - great job, great planning, and great way to showcase your value!  Congratulations on a job well done!

7:45pm • #13
1,063,912 Points 156 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hi Sally. Great point about getting the property ready and in great shape to sell. People want move in ready, clean properties, with all repairs completed. Excellent reminder for all of us. I love the woman's touch too, something the females definitely have in making a house a home.

7:59pm • #14
197,544 Points 1 Featured Post Localism Sponsor Outside Blog Called Shot Master

Sally Jo, if we ever sell, you're being flown out here first to "help". I'll take care of our tab as we go from one vineyard to another- your input will get us MUCH more for the house! Good luck scheduling the painters, though- as mentioned, lots of wine tasting out here...

8:05pm • #15
622,286 Points 21 Featured Posts Outside Blog

Great work..  It is good to know that planning does pay off.  It sounds like your market is doing well

8:10pm • #16
880,152 Points 210 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Auntie (Laurie lol) don't drink so wine tasting is out ...but I love countryside!

Gary: It proved to be a grand Open House for sure!

Thanks Lina...I was so hoping it'd pay off....I'm still recuperating lol

Thanks Missy...it was fabulous!  I felt confident throughout the week and it sure helps when a seller is willing to listen to opinions and give the okay for the repairs. It also helps to know great vendors who get the job done quick...and professional to boot.

Loreena: You've got to have the sweetest comments :)

William: And you are just a wonderful person, professional and friend :)

Barbara Jo: You're right on target!

Russ: It's doing better....:)

8:15pm • #17
1,400,158 Points 109 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Sally,

You do what it takes to provide what's needed!  This is an excellent example of the steps that we go through many times!  Wonderful job!

8:22pm • #18
425,488 Points 2 Featured Posts Outside Blog Called Shot Master

Hi Sally~ I would have expected nothing less from you.  You always go above and beyond the call of duty.  That is why you are so successful!

8:29pm • #19

wow Sally you were actually doing the cleaning etc?  a lot of work that is for sure.  Congratulations!  I have known myself go early for an Open House and clean clean clean - when vendors are out of town..

8:51pm • #20

wow Sally you were actually doing the cleaning etc?  a lot of work that is for sure.  Congratulations!  I have known myself go early for an Open House and clean clean clean - when vendors are out of town..

8:51pm • #21
Outside Blog Hit Router

And THAT is why people use realtors.  You think a FSBO would've pulled that together that quickly?  I say Boo Yah!

8:52pm • #22
546,315 Points 11 Featured Posts

Hi Sally -- Congrats.  I know from experience how the work you did pays off.  My wife and I do this and also redesign and renovation work as well, sometimes extensive renovation work, to the point of "extreme makeover."  We have a 100% success rate, many times with multiple offers when most homes are stagnating on the market unsold.  I wish all sellers listened to savvy agents who know how to add VALUE.

9:01pm • #23
698,517 Points 35 Featured Posts Outside Blog Called Shot Master

Sally - Smart move, first impressions are everything.  Congrats on the sale!

9:07pm • #24
2 Featured Posts Outside Blog

That is a great story!  I can't believe how many people came that did not have agents.  That is amazing!  Congrats and I hope it works out well for you!

9:07pm • #25
Outside Blog

I carry Mr. Clean Magic Erase sponges in my car for last minute touch ups and "bounce" dryer sheets to make homes smell "fresh"...sometimes it's the little things that make a big difference.....I have even been know to go shopping with a client or two to buy new light fixtures or accessories.

9:18pm • #26
891,429 Points 20 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sally congratulations on such a quick sale, which was due to the strategy you employed.  This works when sellers cooperate, and it happened in this case.

9:35pm • #27
331,635 Points 8 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sally, I get motivated when I read your blogs.  You go the extra mile to get the job done.  Congratulation!

9:56pm • #28
562,354 Points 54 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Going the extra mile certainly pays off, Sally.  Good work.

10:04pm • #29
608,296 Points 26 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Sally, you are a first class pro! I just wish we could delay showings for a few days, but our MLS re-wrote our rules and we are no longer allowed to do that. It does create a lot of buyer interest. Smart move and it worked great - congratulations!

10:13pm • #30
1,255,305 Points 242 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Sally- This is a great example of what you do for your clients! That was such a great idea to hold off the showings, you built up the suspense and that created more desire and a sense of urgency. Can you imagine the buyers walking through wondering how many other offers there might be! I love it! Katerina

10:23pm • #31
880,152 Points 210 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Katerina: It was wonderful!  Granted, the townhouse wasn't finished and I'm glad we took the time... it turned out beautiful!

Sharon: Thanks much. Our mls says put it up by 4 days after listing signed.  It did create interest and also gave the agents time to work out going to Open House :)

Thanks Jane...it sure did

Hey C Lloyd....thanks ...I was inspired so better to pass it on too :)

Jennifer: It is a clear case of seller willing to work toward a common goal...selling it!

 

10:29pm • #32
880,152 Points 210 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Penny: I used MANY Mr. Erasers....my all time favorite!

Will: There was only ONE that had no agent. The rest had agents (they signed the guest register) ...which proved to be a good thing for allowing time on the market and the agents letting their clients know.

Michelle: Sure are...a grand one at that :)

Chris: It's the little things, the finishing touches and all involved to get the home sold :)

Ray: It does pay to use a good agent who gives sound advice....and that's get the home sold by doing this this and this.

Janet: Not many people like to do this...but in this case it did need a personal touch...believe me....it worked too :)

10:35pm • #33
880,152 Points 210 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Vickie: I do try my best....and it did pay off this time.

Judi: Thanks...I'm sure many do the same...it's just that it seemed that with so much hard work....it definitely paid off in the end.

10:37pm • #34
314,804 Points 2 Featured Posts Attended Rain Camp Called Shot Master

Hi Sally. That is terrific news! Congratulations especially in that market. ~ Lana

10:44pm • #35
591,941 Points 22 Featured Posts Outside Blog Attended Rain Camp

Do you do property management? Because it sounds like you went WAY above and beyond the call of duty on this one! Tell me you didn't actually do the cleaning yourself...

11:52pm • #36
1,007,363 Points 36 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It makes so much sense to put a little work in to a work property, and advertising the open house as the first showing doesn't hurt the appetite of the buyers

11:55pm • #37
NOV
04
2009
731,532 Points 144 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Hey Sally! It sounds like the hard work paid off! great to hear. congrats on the feature.

12:44am • #38
2 Featured Posts Localism Sponsor Outside Blog

Great Job Sally.  It all paid off!

1:24am • #39
132,452 Points 1 Featured Post Localism Sponsor Hit Router Attended Rain Camp

Sally, I love how this was planned and executed. I kept thinking of a property some past clients want to list and it needs a bit more work than you described and I hope they do it.

4:49am • #40
444,717 Points 71 Featured Posts Outside Blog Called Shot Master

GOOD MORNING SALLY!  I just love all the effort and organization!  I read it twice - I could just "feel" all the cleaning that went into this after you wrote it was a rental for many years! Just "get'er done" is what a southern Realtor friend of mine always says! Congrats on the feature -- Gab

5:09am • #41
781,701 Points 71 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

The satisfaction of going the extra mile for the client always feels great. Nice job Sally!

6:48am • #42
611,301 Points 11 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Sally great post - you just can't skip steps to successfully market a property ! Love how you created Demand on the listing with a "grand opening" Sunday Open House !!!

7:09am • #43
125,096 Points 1 Featured Post Outside Blog Hit Router Attended Rain Camp

Strategic planning and hardwork are the only way to go in this market and any market. The type of planning may change when the market changes but in my opinion hardwork is always required.

7:18am • #44
801,306 Points 35 Featured Posts Outside Blog Called Shot Master

From one Sally to another...we are in the same room this week....going over to stage a house that has been painted inside and out, foundation repaired, new light fixtures...old carpet gone...gleaming gorgeous hardwood floors...who knew ? No one under all the old stuff...happy selling...I am sure it will !

7:20am • #45
405,745 Points 34 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sally, I am amazed that you got so much done in such a short time but it is just a testament to your dedication to your work and service to your clients. It is essential that a home look it's very best at the beginning of the marketing period. In Austin, the rise in inventory has made this as crucial as at any time in the past. Nice work my friend!

8:34am • #46
123,720 Points 1 Featured Post

Hard work never hurt anybody. Having a plan and keeping everyone on task works. Good job.

8:39am • #47

Congratulations on getting your property quickly into escrow! The hard work and preparationg certainly does pay off!

8:49am • #48
278,556 Points 15 Featured Posts

Sally, I have always told my sellers that they think arithmetically, while buyers think geometrically about cost of repairs. Plus, when people see the little things that have not been maintained they get suspicious that maybe big things have been neglected. The old cliche that an ounce of prevention is worth a pound of cure applies here. 

9:05am • #49
579,083 Points 61 Featured Posts Localism Sponsor Outside Blog Called Shot Master

I have a listing right now that really is in sad shape because it was a rental for a year....OK ONLY A YEAR..yeah - two bachelors right out of college can do a lot to a place in a year!  I'm trying to convince the home owner it needs to be spruced up and staged.  I know they are in a world of hurt, but prices only started fall here late last year and we are still moving DOWN!  It needs to show well or it will sit long!

9:20am • #50
344,027 Points 10 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sally -- Congratulations on the quick offer all due to your planning and hard work. You definitely have it down.  It's all in the presentation.  Most lisitngs can be cleaned, decluttered and spiffed up for minimal $$$.  The house is there to be SOLD, not to sit on the market.  First impressions are SO important. Don't forget the curb appeal, too!

9:36am • #52
880,152 Points 210 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Thanks Sheldon :)

Barbara: Thank goodness the grounds are taken care of...:)

Ruthmarie: Try over ten on this one...it can be done!

Joe: YUP!  The small things turn into big ones

Lisa: Of course!  And it looked great!

 

 

10:14am • #54
549,360 Points 7 Featured Posts Called Shot Master

Sally,

Wonderful post so glad you wrote about it.  Aloha, wishing you a wonderful 2010.  All the best

10:36am • #55

Excellent strategy! Congratulations!

11:00am • #56

Congrats on all the hard work that ended up in a sale. So many times much of our work does not end up in a sale, so great job.

11:10am • #57
419,103 Points 5 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Marvelous job! Doesn't it feel good to orchestrate such an event? Hope you got a stellar testimonial from your seller.

11:55am • #58
277,620 Points 8 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

I think that more agents and consumers need to realize that houses today have to be in GREAT shape AND priced right.

2:15pm • #59
147,462 Points 3 Featured Posts Localism Sponsor Outside Blog

Great news!  It's so true that a little bit of work will go a long way in getting a property sold - especially in this market!

2:35pm • #60
3 Featured Posts Outside Blog

Sally - I have enjoyed reading your post and the comments of all of the talented real estate agents. It looks like you are on top of things and truly "going above and beyond" to get home sold. I don't know the market in every state, but in my state (Texas), I beleive that "Seller" home inspections and "Move In Certified Home Inspections" would be a marketing advantage for any seller and Realtor. Just an idea, but you could go a step further for sellers by recommending a "Move In Ready Certification". Check out my post from earlier today...

Congratulations and thanks for your industry leadership.

Selman Home Inspections

3:38pm • #61
NOV
05
2009
Outside Blog

That's great. Congratulations. Preparation is key!  

4:21am • #62

good job, and way to make it happen!  nothng like a reward for hard work!

9:31am • #63
247,404 Points 6 Featured Posts Localism Sponsor

Great post!  Often sellers just want to 'get it on the market' and will 'fix it later' and I always try to get them to delay listing it by a week or two, because you only have ONE CHANCE to make an impression!

10:00am • #64
NOV
06
2009

Congratulations on a job well done!

Mark Bratton

Hawaii Commercial Real Estates
10:06am • #65
NOV
08
2009
427,829 Points 32 Featured Posts Outside Blog

Great job Sally and keep up the good work. Congrats on the feature my friend.

8:45pm • #66

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Celeste "SALLY" Cheeseman, RA, CRS, HAWAII Real Estate & Relocations

Mililani, HI

More about me…

Century 21 Liberty Homes

Address: 95-221 Kipapa Drive Ste. E-3, Mililani, HI, 96789

Office Phone: (808) 625-1776

Cell Phone: (808) 375-1404

Email Me

Reading my blog will give you the human side of this Real Estate Industry Professional as well as allowing you to walk beside me through my writing about Hawaii Real Estate & our Local Area. As a resident of Honolulu County Hawaii for 42 years you will get a tour of a lifetime. Specializing in Hawaii Relocation Military VA Home Buyers you can be rest assured you will be in good hands. I LISTEN to YOUR needs and give you sound advice. Hawaii Relocations, Hawaii Military Relocations, Mililani Hawaii Real Estate, Living in Hawaii, Army Navy Air Force Marines in Hawaii. Read more at www.cheesemanhomes.com



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