By Todd Clark (Broker / Sale Coach) 503-524-9494

When you joined real estate you heard the numbers that 80% of the business was done by 20% of the agents, well, that number has become even worse! Now they say 90% of the business is done by the top 10% of agents.

You want to become part of that 10%? Good, I'm glad to hear that, now how do you become part of that 10%? Most top producers do what others aren't, so what is no one else in your office doing?

When I'm teaching a class on social media and blogging, I show the numbers and even though everyone is amazed at the numbers, once again, only about 10% of the students will actually do what I teach. Do you think those 10% are going to be the people doing the 90% of the business?

Look at the numbers here in Oregon. Only 2,516 agents are blogging on Activerain and I'm guessing only 10% of agents in all of Oregon are blogging. What does this tell you? It tells me if I want to be part of that 10% of agents doing 90% of the business, I'd better be on the front lines with blogging.

OK, 90% of the business? Let us look at these numbers in a simple and easy way to understand how becoming part of that 10% can become a reality through blogging. If 82% of buyers start their home search online and also search for an agent online, then if you are part of the 10% who are actually getting your name out there through blogging, doesn't it make sense that you are well on your way of attracting that business.

If you are part of the 10% that are online, then you are attracting 82% of the buyers. I'm guessing that the last 8% are repeat and referral customers from the original 82% of business. The same numbers work for sellers looking for an agent and the remaining 17% are referrals!

So, don't stop blogging, and don't cut back. Increase it, become an internet presence, become part of the top 10% of agents and start to be part of the group that is doing 90% of the business. Start to blog, Yelp, Trekaroo, Twitter, Facebook, PingFM and many other ways to get your name out there. The best part is most of these services, if not all, have an application that is free on your cell phone that you can use when you are waiting in line at the grocery store.