Courtesy Little Engine That Could Wiki

In my last post, I outlined 10 Reasons why Realtors should blog. The post was well received and anointed featured status. As a follow up, I will outline 6 of the most prevalent reasons or push backs, I have heard, on why Realtors do not adopt blogging.

6 Reasons Why Realtors Do Not Adopt Blogging

• Misconception articles must be long:
  
  • A: Blog articles according to usability expert Jakob Nielsen are best very short, succinct, and written in a "short writing" style. My average post run 200-350 words. Further evidence according to Nielsen is the results of his study on reading habits. According to Nielsen, online readers “users have time to read at most 28% of the words during an average visit; 20% is more likely”
• Misconception you must write everyday:
  A: Wrong! Everyday is great but even if you write 1x per week you are ahead of most competitors. If you publish a monthly newsletter, that document alone usually will hold 2-3 articles
• Fear to write publicly:
  A: That happened to me the first few articles. But once I began to formulate a plan (you should do this first) I felt far more comfortable.
  
• Resistant to take on new technology:
  A: This is often the biggest reason people do not blog. In reality like any other learned skill, if you practice you become more familiar with the blog software. This familiarity breeds confidence which in turns makes your more efficient. 
• What do I have to say that has not already been said before?
  A: Most likely nothing. BUT if you can prove you are willing to give people valuable content, many have not read what has already been written. Many people want to understand how you will react in a certain situation. Saying what has already been said is fine--you will develop your own voice
• Who will see my blog?:
  A: Possibly nobody if you do not know how to promote your blog, make it more visible, and be patient. The most important benefit of a blog is the fact it is a delivery system for your ideas and content. By delivering url-hyperlinks you can send people your information through other social networks, via email, or any number of sites like Active Rain